Imperial Brands statement re US cigarette volume trends
Imperial Brands publishes the following industry volume data for the US market.
Industry FMC volumes to 18 May 2019 (YoY)
ITG Brands has continued to gain share over recent months leading to a 14 basis point gain in share over the past 26-week period. We expect full year US industry volume declines will be maintained around 4.5-5%.
Basis of presentation
Volume and market share data is based on MSAi. MSAi compiles weekly data from over 300,000 stores, representing at least 95% of US tobacco volumes. It does not rely on any extrapolation as a result of its extensive coverage.
Investor Contacts Media Contacts
Peter Durman +44 (0)7970 328 093 Alex Parsons +44 (0)7967 467 241
Matt Sharff +44 (0)7964 328 093 Simon Evans +44 (0)7967 467 684
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