DTC channel performing well and delivers best-ever Black Friday weekend
InnovaDerma (LSE: IDP), a UK developer of life sciences, beauty and personal care products, is pleased to announce it continues to perform well and trading on Black Friday weekend was the strongest to date.
This performance was largely driven by Innovaderma's DTC platform with online store sessions increasing by 43% compared to the previous year. Returning customer rate was up 20% YOY and accounted for c.54% of customers. The DTC platform continues to be an important engine of Innovaderma's growth and will be key in the launch of the Company's new product category in H2 of its financial year.
Kieran Callen, Chief Executive Officer at InnovaDerma, said:
"We are delighted with the performance over the Black Friday weekend, particularly from our DTC platform, as we continue to benefit from the investments made in this important channel. It is also pleasing to see new customers visiting our website, demonstrating our ability to both attract and retain shoppers."
InnovaDerma PLC (LSE: IDP) specializes in the research, manufacture and marketing of clinically proven products in life sciences, beauty and personal care products. InnovaDerma has presence in Europe, US, Australasia, North Asia and Africa.
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