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Launch of new Skinny Tan 'Choc' range in Superdrug

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RNS Number : 9651T
InnovaDerma PLC
20 November 2019
 

InnovaDerma PLC

("InnovaDerma" or the "Company")

 

Launch of new Skinny Tan 'Choc' range in Superdrug

 

 

InnovaDerma (LSE: IDP), a UK developer of beauty, personal care and life science products, is pleased announce the launch of a new 'Choc' range for Skinny Tan, exclusive to c.680 Superdrug stores across the UK.

The innovative new range will add five additional SKUs to the existing 58 and will feature 'milk choc' and 'dark choc' versions of the self-tanning whip and instant tan melt. As with all other Skinny Tan products, the Choc range is vegan friendly and cruelty free, but also harnesses sugar cane technology in its 100% biodegradable packaging. It will be sold exclusively in Superdrug and via the Company's DTC platform from early December.

The launch was celebrated yesterday at a chocolate themed event in London which embraced the festive season and was attended by celebrities, influencers, bloggers and press.

 

Kieran Callan, Chief Executive Officer of InnovaDerma, said:

"We are excited to be launching the new limited-edition 'Choc' range for Skinny Tan, which will hit Superdrug shelves and our DTC platform in early December. The new range is 'choc' full of natural cocoa extracts, perfect for the festive period and is another example of the continuous innovation that is fundamental to growing our business."

 

Further enquiries

 

InnovaDerma

Joe Bayer

Kieran Callan c/o TB Cardew

 

+61 (0)3 9863 8030

+44 (0)20 7930 0777

finnCap Ltd

Geoff Nash/Kate Bannatyne

Alice Lane/Manasa Patil - Corporate Broking

 

+44 (0)207 220 0500

www.finncap.com

TB Cardew

Shan Shan Willenbrock/Tom Allison

Olivia Rosser

 

+ 44 (0)20 7930 0777

[email protected]

 

 

 


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