Launch of new Skinny Tan 'Choc' range in Superdrug
InnovaDerma (LSE: IDP), a UK developer of beauty, personal care and life science products, is pleased announce the launch of a new 'Choc' range for Skinny Tan, exclusive to c.680 Superdrug stores across the UK.
The innovative new range will add five additional SKUs to the existing 58 and will feature 'milk choc' and 'dark choc' versions of the self-tanning whip and instant tan melt. As with all other Skinny Tan products, the Choc range is vegan friendly and cruelty free, but also harnesses sugar cane technology in its 100% biodegradable packaging. It will be sold exclusively in Superdrug and via the Company's DTC platform from early December.
The launch was celebrated yesterday at a chocolate themed event in London which embraced the festive season and was attended by celebrities, influencers, bloggers and press.
Kieran Callan, Chief Executive Officer of InnovaDerma, said:
"We are excited to be launching the new limited-edition 'Choc' range for Skinny Tan, which will hit Superdrug shelves and our DTC platform in early December. The new range is 'choc' full of natural cocoa extracts, perfect for the festive period and is another example of the continuous innovation that is fundamental to growing our business."
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