07:00 Mon 09 Aug 2021
Guild Esports PLC - One Million Owned Audience Milestone
Press Release
Guild Esports PLC
("Guild Esports" or "Guild" or "the Company")
Owned audience tops 1 million cementing position as
Guild Esports (LSE: GILD), a global team organisation and lifestyle brand, is pleased to announce the achievement of a major milestone by reaching an aggregate "owned-audience" of more than one million across all social channels, two months ahead of schedule.
The owned audience figure covers the total number of Guild's fans who actively subscribe to or consume content produced directly by the Company. As of
The Company has also seen strong growth in its overall "network audience" which currently totals 16,032,546 million, up from approximately 8 million followers as at
The strong growth in Guild's global fan base reflects the Company's long term growth strategy and investment in esports teams, content and the Guild Academy. In addition, Guild executed a performance marketing strategy designed to engage with and serve content to fans all around the world. In particular, Guild's popular weekly YouTube show 'FFFFFFF' that is produced in-house and covers EA FIFA Esports, resulted in tens of millions of views accrued from esports fans in dozens of countries and is resonating extremely well with Guild's fast growing Facebook audience.
"The huge audience and increased visibility that Guild now benefits from is creating positive impacts in each of Guild's departments and is a catalyst for future revenue growth. We are able to offer even more value to our current sponsors while simultaneously making Guild a more compelling partner for the global brands in our robust pipeline. Moreover, our strong following is unlocking opportunities for us to attract large numbers of new members to Guild Academy."
FOR FURTHER INFORMATION, PLEASE CONTACT:
Guild Esports |
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Chief Executive Investor Relations |
via Tancredi +44 207 887 7633
+44 7876 455 323 |
Tennyson Securities |
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Corporate Broker
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+44 207 186 9030 |
Zeus Capital |
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Corporate Broker
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+44 203 829 5000 |
Tancredi Intelligent Communication Media Relations |
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Salamander Davoudi Emma Valgimigli |
+44 7957 549 906 +44 7727 180 873 +44 7449 226 720 |
About Guild Esports:
Guild Esports PLC is a global fan-focused team organisation and lifestyle brand that fields professional players in gaming competitions under the Guild banner. Our training academy aims to attract and nurture the best esports talent, and our goal is to provide the ultimate entertainment experience alongside a distinctive lifestyle brand authentic to the esports community worldwide. Guild is led by an experienced management team of esports veterans and co-owned by
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