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Guild Esports PLC

Guild Esports PLC - One Million Owned Audience Milestone

RNS Number : 9301H
Guild Esports PLC
09 August 2021
 

Press Release

 

9 August 2021

 

Guild Esports PLC

 

("Guild Esports" or "Guild" or "the Company")

 

 

Owned audience tops 1 million cementing position as Europe's fastest growing esports organisation

 

 

Guild Esports (LSE: GILD), a global team organisation and lifestyle brand, is pleased to announce the achievement of a major milestone by reaching an aggregate "owned-audience" of more than one million across all social channels, two months ahead of schedule.

 

The owned audience figure covers the total number of Guild's fans who actively subscribe to or consume content produced directly by the Company. As of August 6th, 2021, the owned audience amounted to 1,013,305 across Facebook, Twitter, Instagram, YouTube, Tik Tok, Twitch, LinkedIn and CRM. This compares with 160,000 followers as at 31 March 2021, representing an increase of approximately 533% over the past five months, making Guild one of the fastest growing esports organisations in the world. At the time of the Company's IPO on 2nd October 2020, the audience was 47,320.  

 

The Company has also seen strong growth in its overall "network audience" which currently totals 16,032,546 million, up from approximately 8 million followers as at 31 March 2021. The network audience covers the Guild followers reached through the combined platforms of Guild's pro players and content creators. These figures exclude followers reached through David Beckham, the Company's brand ambassador and shareholder, whose social media following is in excess of 125 million.

 

The strong growth in Guild's global fan base reflects the Company's long term growth strategy and investment in esports teams, content and the Guild Academy. In addition, Guild executed a performance marketing strategy designed to engage with and serve content to fans all around the world. In particular, Guild's popular weekly YouTube show 'FFFFFFF' that is produced in-house and covers EA FIFA Esports, resulted in tens of millions of views accrued from esports fans in dozens of countries and is resonating extremely well with Guild's fast growing Facebook audience.

 

Kal Hourd, Chief Executive, said: "Guild is proud to have achieved this milestone in less than a year, and ahead of plan. Our team has worked hard to deliver compelling content to our fans, while David Beckham has provided us with significant exposure to his global audience, resulting in exponential growth on Guild's social channels.  

 

"The huge audience and increased visibility that Guild now benefits from is creating positive impacts in each of Guild's departments and is a catalyst for future revenue growth. We are able to offer even more value to our current sponsors while simultaneously making Guild a more compelling partner for the global brands in our robust pipeline. Moreover, our strong following is unlocking opportunities for us to attract large numbers of new members to Guild Academy."

 

FOR FURTHER INFORMATION, PLEASE CONTACT:

Guild Esports


Kal Hourd

Chief Executive

Neil Thapar

Investor Relations

via Tancredi +44 207 887 7633

 

 

 

 

 +44 7876 455 323

Tennyson Securities


Corporate Broker

Peter Krens

 

+44 207 186 9030

Zeus Capital


Corporate Broker

John Goold

 

Benjamin Robertson 

 

+44 203 829 5000

Tancredi Intelligent Communication

Media Relations


Salamander Davoudi

Emma Valgimigli

Helen Humphrey

guild@tancredigroup.com

 +44 7957 549 906

+44 7727 180 873

+44 7449 226 720

About Guild Esports:

Guild Esports PLC is a global fan-focused team organisation and lifestyle brand that fields professional players in gaming competitions under the Guild banner. Our training academy aims to attract and nurture the best esports talent, and our goal is to provide the ultimate entertainment experience alongside a distinctive lifestyle brand authentic to the esports community worldwide. Guild is led by an experienced management team of esports veterans and co-owned by David Beckham. The Company is headquartered in the UK and its shares are listed on the main market of the London Stock Exchange (ticker: GILD). Please visit www.guildesports.com

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