Bidstack Group PLC - Exclusive Agreement with Ubisoft for Hyper Scape
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("Bidstack" or "the Company")
Exclusive agreement with Ubisoft to deliver in-game advertising for Hyper Scape
Bidstack will deliver in-game advertising for Hyper Scape across both PC and console devices, including Xbox One and PlayStation 4.
This partnership follows Bidstack's supply-side strategy to focus on working with the world's leading video games developers and publishers to incorporate Bidstack's proprietary technology into their games.
"This deal shows the progress the business has made over the last two years. The team at Ubisoft has become a close partner, and together we're excited to empower advertisers to run campaigns within the cross-platform battle royale Hyper Scape.
"We look forward to delivering true 'virtual out of home' advertising campaigns into these open world gaming environments together with our global relationships with game publishers and developers, agency holding groups and brands direct.
"This agreement signifies another major milestone for not only the Company but the native in-game advertising industry as a whole."
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Notes to editors
Bidstack is an advertising technology company which provides dynamic, targeted and automated native in-game advertising for the global video games industry across multiple platforms. Its proprietary technology is capable of inserting adverts into natural advertising space within video games. Bidstack's customers are games publishers and developers (on the supply side), and advertising agencies, brands and programmatic advertising platforms (on the demand side).
Bidstack contracts exclusive access to the native in-game advertising spaces within video games from their developers or publishers and sells that advertising space either directly to specific brands and their agencies or through programmatic advertising platforms.
Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin's Creed, Far Cry, For Honor, Just Dance,
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