logo-loader
Bango PLC

Bango partners with appScatter

/**/ h1{margin-top:0cm;margin-right:0cm;margin-bottom:6.0pt;margin-left:0cm;font-size:18.0pt;font-family:"Arial","sans-serif";color:#00AECE;font-weight:normal;}h2{margin-top:12.0pt;margin-right:0cm;margin-bottom:6.0pt;margin-left:0cm;font-size:16.0pt;font-family:"Arial","sans-serif";color:#00AECE;font-weight:normal;}h3{margin-top:12.0pt;margin-right:0cm;margin-bottom:6.0pt;margin-left:0cm;font-size:14.0pt;font-family:"Arial","sans-serif";color:#00AECE;font-weight:normal;}h4{margin-top:12.0pt;margin-right:0cm;margin-bottom:6.0pt;margin-left:0cm;font-size:11.0pt;font-family:"Arial","sans-serif";color:#00AECE;font-weight:normal;}ol{margin-bottom:0cm;}ul{margin-bottom:0cm;}link{ color: blue }visited{ color: purple } .ba{size:595.3pt 841.9pt;margin:92.15pt 57.0pt 2.0cm 57.0pt;}div.ba{}p.a,li.a,div.a{margin:0cm;margin-bottom:.0001pt;font-size:10.0pt;font-family:"Arial","sans-serif";}h2.bw{margin: 0cm; margin-bottom: .0001pt; text-align: center}span.bz{color: black; font-size: 10.0pt; font-weight: bold}p.ca{margin-top:12.0pt;margin-right:0cm;margin-bottom:6.0pt;margin-left:0cm;font-size:16.0pt;font-family:"GT Eesti Pro Display";margin: 0cm; margin-bottom: .0001pt; text-align: center}span.cb{color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; font-weight: bold}p.cc{margin-top:12.0pt;margin-right:0cm;margin-bottom:6.0pt;margin-left:0cm;font-size:16.0pt;font-family:"GT Eesti Pro Display";margin:0cm;margin-bottom:.0001pt}span.bt{font-size: 10.0pt;font-family:"Arial","sans-serif"}p.cd{margin-top:12.0pt;margin-right:0cm;margin-bottom:6.0pt;margin-left:0cm;font-size:16.0pt;font-family:"GT Eesti Pro Display";font-weight: bold; margin: 0cm; margin-bottom: .0001pt; text-align: center} span.br{font-size:10.0pt;font-family:"Arial","sans-serif"}p.ce{margin-top:6.0pt;margin-right:0cm;margin-bottom:6.0pt;margin-left:0cm;line-height:110%;font-size:10.0pt;font-family:"GT Eesti Pro Display Light";font-weight: bold; line-height: normal; margin: 0cm; margin-bottom: .0001pt}span.bp{font-family:"Arial","sans-serif"}p.cf{margin-top:6.0pt;margin-right:0cm;margin-bottom:6.0pt;margin-left:0cm;line-height:110%;font-size:10.0pt;font-family:"GT Eesti Pro Display Light";margin:0cm;margin-bottom:.0001pt;line-height:normal}span.bn{font-family:"Arial","sans-serif";color:black}.bl{font-div: italic}p.cg{margin-top:6.0pt;margin-right:0cm;margin-bottom:6.0pt;margin-left:0cm;line-height:110%;font-size:10.0pt;font-family:"GT Eesti Pro Display Light";font-weight: bold; line-height: normal; margin: 0cm; margin-bottom: .0001pt; text-align: center}p.ch{margin-top:12.0pt;margin-right:0cm;margin-bottom:6.0pt;margin-left:0cm;font-size:11.0pt;font-family:"GT Eesti Pro Display";font-weight: bold; margin: 0cm; margin-bottom: .0001pt}p.ci{margin-top:0cm;margin-right:0cm;margin-bottom:13.5pt;margin-left:0cm;font-size:12.0pt;font-family:"Times New Roman","serif";margin-bottom:0cm;margin-bottom:.0001pt}span.cj{font-size:10.0pt;font-family:"Arial","sans-serif";color:black} p.ck{margin:0cm;margin-bottom:.0001pt;font-size:10.0pt;font-family:"Arial","sans-serif";font-weight: bold}span.bg{color:black}span.cl{color: black; font-weight: bold}table.cm{width:481.3pt}td.bd{padding:0cm 0cm 0cm 0cm}span.cn{color: black; font-family: "Arial","sans-serif"; font-weight: bold} /**/
RNS Number : 2473E
Bango PLC
02 July 2019
 

2 July 2019

BANGO PLC

("Bango")

 

Bango partners with appScatter to increase app developer monetization

 

Cambridge UK, 02 July 2019 - Bango (AIM: BGO), the mobile commerce company, today announces its partnership with appScatter Group plc (AIM: APPS), the app management and data intelligence platform. This partnership will grow in-app revenues for appScatter's global community of app developers.

 

Tens of thousands of developers in appScatter's network can now substantially boost their revenue by targeting marketing campaigns at users most likely to spend. End user spending on apps was estimated to be $106 billion in 2018 (App Annie, 2018), with app developers spending around $39bn (AppsFlyer, 2018) on marketing to gain a share of this fast-growing market.

 

Partnering with Bango gives the global appScatter developer community a unique way of targeting the small percentage of in-app purchasers which generate the majority of app developer revenues. On average, 5% of mobile users deliver over 80% of revenue (AppsFlyer 2018, Statista 2018, AppBoy 2018). Bango delivers these 'golden users' to app developers. By applying Bango audiences, which protect user privacy and ensure user consent, the revenue generated from marketing campaigns has been proven to increase by more than 2x.

 

Philip Marcella, CEO at appScatter commented; "Bango Marketplace is a new and unique approach to maximizing ROI from user acquisition campaigns. App developers can now spend on marketing that is focussed on the highest value users that are most likely to pay. By leveraging the audiences from Bango Marketplace, our developer community can access users that are proven to pay for apps, gaining more active users and more revenue through cost-effective, targeted marketing spend."

 

Ray Anderson, Bango CEO commented; "We are excited that appScatter's high quality network of app developers can join Bango Marketplace. Thousands of app developers with a track record of success can now browse and order Bango audiences online, to significantly optimize the monetization of their apps."

 

 

ENDS

 

 

About Bango

App developers, stores and payment providers cross the threshold into the Bango ecosystem to converge, grow and thrive. By bringing businesses together and powering e-commerce with unique data-driven insights, Bango delivers new business opportunities and new dimensions of growth for customers around the world. Being inside the Bango circle means global merchants including Amazon (NASDAQ: AMZN), Google (NASDAQ: GOOG) and Microsoft (NASDAQ: MSFT) can work together with payment partners from Africa to the Americas, accelerating the performance of everyone on the inside.

 

Bango. Think inside the circle. For more information, visit www.bango.com.

 

 

For further information please contact:

Bango plc

Ray Anderson, CEO

[email protected]

Carolyn Rand, CFO


Anil Malhotra, CMO


 

Cenkos Securities plc

 

Beth McKiernan / Neil McDonald

+44 131 220 6939



FTI Consulting


Matt Dixon / Rob Mindell

+44 203 727 1000

 


This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact [email protected] or visit www.rns.com.
 
END
 
 
NRARTMJTMBIMBTL

Quick facts: Bango PLC

Price: £1.27

Market: LSE
Market Cap: £89.21 m
Follow

Create your account: sign up and get ahead on news and events

NO INVESTMENT ADVICE

The Company is a publisher. You understand and agree that no content published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is...

FOR OUR FULL DISCLAIMER CLICK HERE

Watch

Full interview: Bango PLC partners with audio streaming service Spotify

Bango PLC (LON:BGO) chief operating officer Paul Larbey speaks to Proactive London's Andrew Scott following the news they've entered into a business partnership with Spotify. ''Spotify's a great announcement that we made recently and it's part of our resale or bundling proposal''. ''It...

2 days, 19 hours ago