Accesso Technology Group PLC

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Market Cap:
£140.54 m
341.00 GBX
52 weeks high
52 weeks low

Our vision is to connect visitors and venues with purpose, passion and partnership. Our mission is to be the premier technology partner within the leisure, entertainment and cultural markets by providing innovative and secure commerce solutions backed by inspired people with a relentless commitment to service.

At accesso, our innovative approach to driving revenue is a key differentiator of our proprietary and patented technology. We help our clients achieve their goals through our unsurpassed service, rapid release software deployment and commitment to innovation. Everything we do helps our clients focus on what they do best - providing outstanding experiences for guests - while we provide technology that readily supports our clients’ efforts to drive revenue. We have focused intensely on fine tuning our process to ensure success for our clients and our company.


Our virtual queuing solution that puts virtual queuing straight onto a guest’s smartphone. Guests get more out of their day by purchasing the service and managing reservations for their favorite rides from the palm of their hand. While Qsmart virtually waits in line for them, guests enjoy the rest of what your venue has to offer. When their wait time is over they access the ride using a priority entrance, having avoided standing in the long line.

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Qbot is the product that started the virtual queuing revolution and continues to deliver fantastic revenue and guest satisfaction results for venues worldwide. Guests get more out of their day by reserving their favorite rides with our proprietary device. While Qbot virtually waits in line for them, guests are free to enjoy the rest of what your venue has to offer. When their wait time is over they access the ride using a priority entrance, having avoided standing in the long line.

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Qband is our award-winning virtual queuing solution specifically designed for water parks. With Qband, guests pack more fun into their day by reserving their favorite slides with a special RFID wristband at touchscreen kiosks located throughout your waterpark. While guests wait for the ride time to countdown, they’re free to enjoy all the waterpark has to offer. When it’s their turn to ride they access the slide using a priority entrance, having avoided standing in a long line.

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PrismSM is a next-generation, wearable device that shines a new light on the guest experience, giving theme parks and attractions the power to schedule ride bookings without kiosks or cell phones, and connect with guests in new ways throughout their entire visit.  This new smart park technologySM wearable is the latest offering among accesso’s line of accesso LoQueueSM virtual queuing solutions.

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Bill Rus­sell

Non-Exec­u­tive Chairman

Bill Rus­sell joined acces­so as the Non-exec­u­tive Chair­man in March 2019, to lead the board and help dri­ve the short and long-term growth strat­e­gy for the com­pa­ny. Rus­sell also cur­rent­ly serves as the Non-exec­u­tive Chair­man of PROS Hold­ings Inc., which pro­vides AI-pow­ered solu­tions that opti­mize sell­ing in the dig­i­tal econ­o­my, and as the Non-exec­u­tive Chair­man of Pik­sel, an online video man­age­ment solu­tions provider. He is also a mem­ber of the Board of Direc­tors at The Uni­ver­si­ty of Edin­burgh USA Devel­op­ment Trust and B.T. Mancini 

In the past Rus­sell has served on the boards of SABA Soft­ware, web­Meth­ods and Cog­nos, and has also served in a vari­ety of roles on the boards of sev­er­al pri­vate tech­nol­o­gy com­pa­nies in a career span­ning sev­er­al decades. He is a Board Lead­er­ship Fel­low with the Nation­al Asso­ci­a­tion of Cor­po­rate Direc­tors (NACD), demon­strat­ing a com­mit­ment to the high­est stan­dards of board­room excellence. 

Rus­sell brings 23 years of career expe­ri­ence from a num­ber of senior man­age­ment roles at Hewlett Packard, includ­ing Vice Pres­i­dent and Gen­er­al Man­ag­er of Hewlett Packard’s mul­ti-bil­lion-dol­lar Enter­prise Sys­tems Group and its Soft­ware Solu­tions Group. 

He holds a B.Sc. degree in Com­put­er Sci­ence from Edin­burgh Uni­ver­si­ty and is based in Sil­i­con Val­ley, CA. 


Steve Brown

Chief Exec­u­tive Officer

As Chief Exec­u­tive Offi­cer at acces­so, Steve Brown leads the day-to-day oper­a­tions of the company.

Like many attrac­tions indus­try vet­er­ans, Brown’s ear­ly theme park career began dur­ing col­lege as an hourly employ­ee at the Walt Dis­ney World Resort in Orlan­do. After a break to pur­sue his MBA, he returned to Dis­ney where he held a vari­ety of roles with increas­ing respon­si­bil­i­ty in finan­cial plan­ning and pric­ing strat­e­gy includ­ing devel­op­ment of revised mul­ti-day admis­sion offer­ings to incor­po­rate the open­ing of Disney’s Ani­mal King­dom. In 1999, Brown was named Direc­tor, Walt Dis­ney World Tick­et­ing where he led all aspects of the Resort’s tick­et­ing process across its nine gat­ed attrac­tions includ­ing pric­ing strat­e­gy, ful­fill­ment oper­a­tions, train­ing and finan­cial management.

In 2002 he was named Vice Pres­i­dent, Rev­enue Man­age­ment for the Dis­ney­land Resort in Ana­heim, Cal­i­for­nia. Brown suc­cess­ful­ly drove dra­mat­ic growth in park admis­sions and hotel rev­enues through sig­nif­i­cant changes to strate­gic and pro­mo­tion­al pric­ing, the intro­duc­tion of new tick­et options and by lever­ag­ing tech­nol­o­gy to expand sales dis­tri­b­u­tion chan­nels. In this broad based exec­u­tive role, he held pri­ma­ry finan­cial account­abil­i­ty for the Resort’s hotel and tick­et rev­enues, led all pro­mo­tion­al and strate­gic pric­ing efforts, and man­aged the atten­dance fore­cast­ing and vis­i­ta­tion research func­tions. In 2005 his role was expand­ed to encom­pass line-of-busi­ness respon­si­bil­i­ty for the Dis­ney­land Annu­al Passh­old­er pro­gram includ­ing acqui­si­tion and renew­al mar­ket­ing, passh­old­er expe­ri­ence opti­miza­tion, CRM and pric­ing strat­e­gy. Brown’s con­tri­bu­tions were key to the Dis­ney­land Resort’s 2005 – 2006 record finan­cial per­for­mance dur­ing the cel­e­bra­tion of the land­mark attraction’s 50th anniversary.

Pri­or to join­ing acces­so, Brown served as the cor­po­rate Vice Pres­i­dent of Tick­et Strat­e­gy and Sales for Six Flags. While at Six Flags, he led a 220 per­son sales force respon­si­ble for dri­ving near­ly 35% of the company’s admis­sions rev­enue. Brown cham­pi­oned an over­haul of the company’s eCom­merce process, which dou­bled the already sig­nif­i­cant online sales and estab­lished Six Flags’ nation­al part­ner­ships with major dis­trib­u­tors includ­ing Expe­dia, Trav­e­loc­i­ty, Best Buy Reward Zone and Cost­co. He led a com­pre­hen­sive, research based review of the company’s tick­et pric­ing and devel­oped the strate­gic plan for 2007 price adjust­ments across the company’s North Amer­i­can theme parks and water parks. The imple­men­ta­tion of this plan con­tributed sig­nif­i­cant­ly to 2007 atten­dance growth and the company’s pos­i­tive cash flow results for the first time in its history.

Brown received his MBA from the Goizue­ta Busi­ness School at Emory Uni­ver­si­ty in Atlanta and grad­u­at­ed with a BS in Mar­ket­ing from the Uni­ver­si­ty of South Flori­da in Tampa.


Fern Mac­Don­ald

Chief Finan­cial Officer

As Chief Finan­cial Offi­cer, Fern Mac­Don­ald pro­vides lead­er­ship, direc­tion and man­age­ment to the organization’s glob­al finance and account­ing team includ­ing respon­si­bil­i­ty for report­ing, bud­get­ing, fore­cast­ing, com­pli­ance and tax­a­tion as well as sup­port­ing M&A activity.

Mac­Don­ald joined acces­so in May 2018 bring­ing over 16 years of finance and account­ing expe­ri­ence from both prac­tice and indus­try. Mac­Don­ald is both a Char­tered Accoun­tant and CPA and holds a BA from Dublin City Uni­ver­si­ty, Ireland.

Pri­or to join­ing acces­so, Mac­Don­ald spent 8 years with pri­vate equi­ty backed com­pa­ny ZeroChaos, ulti­mate­ly serv­ing as Exec­u­tive Vice Pres­i­dent, Finance, sup­port­ing the glob­al finance oper­a­tions, from their US head­quar­ters, through a peri­od of sig­nif­i­cant growth and acquis­i­tive activ­i­ty. Pre­vi­ous­ly, Mac­Don­ald was a senior man­ag­er with Ernst & Young, serv­ing a series of pub­lic and pri­vate clients from both the Dublin, Ire­land and Moscow, Rus­sia offices.


David Gam­mon

Non-Exec­u­tive Director

David Gam­mon has wide­spread expe­ri­ence in devel­op­ing and build­ing tech­nol­o­gy based busi­ness­es. Since 2001, David has focused on find­ing, advis­ing and invest­ing in UK tech­nol­o­gy com­pa­nies. David found­ed Rock­spring, an advi­so­ry and invest­ment firm, which focus­es on ear­ly stage tech­nol­o­gy com­pa­nies and where David con­tin­ues as CEO today. Oth­er cur­rent posi­tions include non-exec­u­tive chair­man at Fron­tier Devel­op­ments plc, non-exec­u­tive direc­tor at Rasp­ber­ry Pi Trad­ing Lim­it­ed, and advis­er to Mar­shall of Cam­bridge (Hold­ings) Limited. 

In 2017 David was elect­ed as an Hon­orary Fel­low of the Roy­al Acad­e­my of Engi­neer­ing and in 2018 was elect­ed as a mem­ber of the Scale Up Insti­tute. In 2019 he became a mem­ber of the indus­tri­al advi­so­ry board to IQ Cap­i­tal Part­ners Lim­it­ed.

Pre­vi­ous expe­ri­ence includes non-exec­u­tive direc­tor and advi­sor at arti­fi­cial gen­er­al intel­li­gence com­pa­ny Deep­Mind Tech­nolo­gies Lim­it­ed. Ear­li­er in his career David worked as an invest­ment banker for over 15 years.

David joined acces­so in Novem­ber 2010 as a Non-Exec­u­tive Direc­tor. David is a mem­ber of the remu­ner­a­tion and audit com­mit­tees and per­formed the role of audit com­mit­tee Chair from 18 March 2016 to until 26 June 2018.


Karen Slat­ford

Senior Inde­pen­dent Director

Karen Slat­ford has sig­nif­i­cant expe­ri­ence of work­ing in the glob­al tech­nol­o­gy and busi­ness are­nas, serv­ing cur­rent­ly as Senior Inde­pen­dent Direc­tor at Micro Focus Inter­na­tion­al plc and Soft­cat plc and as non-exec­u­tive chair of Drap­er Esprit plc. Between 1983 and 2001, Slat­ford worked at Hewlett Packard where, in 2000, she became Vice Pres­i­dent and Gen­er­al Man­ag­er World­wide Sales & Mar­ket­ing for the Busi­ness Cus­tomer Organ­i­sa­tion. She was respon­si­ble for sales of all Hewlett Packard’s prod­ucts, ser­vices and soft­ware to busi­ness cus­tomers globally.

Slat­ford is a mem­ber of the Audit Com­mit­tee and the Chair of accesso’s Renu­mer­a­tion Committee.


Andy Mal­pass

Non-Exec­u­tive Director

Andy Mal­pass has over 30 years’ expe­ri­ence in the soft­ware indus­try cov­er­ing both pri­vate and pub­lic com­pa­nies, includ­ing approx­i­mate­ly 20 years as Group Finance Direc­tor of Fidessa Group plc. Andy also served as Com­pa­ny Sec­re­tary of Fidessa Group plc for many years. He is cur­rent­ly an Inde­pen­dent Non-Exec­u­tive Direc­tor and Chair of the Audit Com­mit­tee at Kain­os Group plc. Andy grad­u­at­ed with a BA (Hons) in Account­ing and Finance from Lan­cast­er Uni­ver­si­ty and is a Fel­low of the Char­tered Insti­tute of Man­age­ment Accountants. 

Andy is an Inde­pen­dent Non-Exec­u­tive Direc­tor and Chair of the Audit Com­mit­tee and a mem­ber of the Remu­ner­a­tion Com­mit­tee at acces­so. 

acces­so Loca­tions & Con­tact Numbers


Contact Numbers:

Corporate Headquarters: +44 (0) 118 934 7400

accesso LoQueue Virtual Queuing Inquiries: +1 (407) 333 - 7311

accesso Passport eCommerce Ticketing Inquiries: +1 (407) 333 - 7311

accesso ShoWare Box Office Ticketing Inquiries: +1 (559) 432 - 8000

accesso Siriusware Point of Sale Ticketing Inquiries: +1 (575) 751 - 0633

Ingresso Distribution Inquiries: +44 (0) 2890 313 022

The Experience Engine Guest Experience Inquiries: +1 (407) 413 - 1197


Level 36, 1 Farrer Place
Sydney NSW 2000



Suite 75
Victoria Place
Wellwood Street
Belfast BT12 5GE
Northern Ireland

The Foundry
77 Fulham Palace Road
London, W6 8DL

Unit 5, The Pavilions
Ruscombe Park, Twyford
Reading RG10 9NN

North America

5260 N Palm Ave, Suite 229
Fresno, CA 93704

Mexico City
Montecito # 38
Piso 42 Oficina 12
Colonia Nápoles, 03810
México, D. F.

1025 Greenwood Blvd, Suite 500
Lake Mary, FL 32746

South America

São Paulo
Rua Joaquim Floriano, nº 888
Suite 1003/1004, Itaim Bibi
CEP 04534-003, São Paulo, São Paulo


Nominated Advisor and Sole Broker

Numis Securities Limited The London Stock Exchange Building 10 Paternoster Square, London EC4M 7LT

Tel: +44 (0)20 7260 1000

Nominated Advisor and Sole Broker

Numis Securities Limited The London Stock Exchange Building 10 Paternoster Square, London EC4M 7LT

Tel: +44 (0)20 7260 1000


For details of the invest­ment oppor­tu­ni­ty with acces­so Tech­nol­o­gy Group plc, please contact:

Nominated Advisor and Sole Broker

Numis Securities Limited The London Stock Exchange Building 10 Paternoster Square, London EC4M 7LT

Tel: +44 (0)20 7260 1000

Registered Office

Unit 5, The Pavilions, Ruscombe Park, Twyford, Berks, RG10 9NN, UK

Tel: +44 (0)118 934 7400

Company Secretary

Martha Bruce, Bruce Wallace Associates Limited, 118 Pall Mall, London, SW1Y 5ED

Tel: +44 (0)788 437 8836

Financial Public Relations

FTI Consulting LLP, 200 Aldersgate Street, London, EC1A 4HD

Tel: +44 (0)207 831 3113


KPMG LLP, Arlington Business Park, Theale, Reading, RG7 4SD


SLC Registrars Limited, Elder House, St Georges Business Park, Brooklands Road, Weybridge, Surrey KT13 0TS



acces­so Pass­port®, Qbot, Qband and Qsmart rely on tech­nol­o­gy pro­tect­ed by the fol­low­ing patents in the U.S. and elsewhere:

5978770, 6529786, 6748364, 6813608, 6889900, 7046790, 7516148, 7895066, 8239231, 8396727, 8606605, 100349190, 0958553, 1024080, 3910638, 5149297, 2224183, 0958553, 1769467, 8779889.

In addi­tion to the patents list­ed above, oth­er patents are pend­ing. This page is pro­vid­ed to sat­is­fy the vir­tu­al patent mark­ing pro­vi­sions of var­i­ous jurisdictions.