Incorporated in February 2011, Gener8 is a stereoscopic 3D conversion company - one of the few studios in the world capable of delivering stereo conversion for an entire feature-length film.

When it first opened its doors, Gener8 had a single vision: to make it easy for its clients to convert 2D films to high-quality 3D, and to create a “new category” in the 3D world around the art of creating virtual 3D.

To that end, Gener8’s G83D division uses its own stereoscopic 3D conversion system, which the company says can meet or beat natively-shot 3D.

Gener8 was formed by entertainment media veterans who wanted to revolutionize the process of digital content control and creation.

"We are a company built around techies,” says Gener8 president and CEO Rory Armes, adding that the founders all come from technology/math/game creation backgrounds.

Before joining Gener8 as CEO, Armes served as GM at Electronic Arts Canada where he oversaw all three EA Canadian studios (EA Canada, EA Black Box, and EA Montreal) and 1,500 video game developers, programmers and artists.

Tim Bennison, the company’s COO, co-created several award-winning video games including Prototype, The Hulk and Incredible Hulk: Ultimate Destruction.

Gener8’s chief creative officer is Nilo Rodis. Originally trained as an industrial designer, Rodis began his career designing cars for General Motors,  then went on to Industrial Light and Magic to work on the films The Empire Strikes Back, Return of the Jedi and Raiders of the Lost Ark. Later, he joined Pixar Animation Studios and worked as an artist on a variety of high profile properties including Toy Story.

Mark Lasoff, Gener8’s visual effects supervisor, has won an Academy Award for visual effects for Titanic. His work has appeared in numerous visual effects-driven blockbusters including Avatar, Titanic, Apollo 13, and The Matrix 2 and 3. Lasoff has supervised several large-format stereoscopic films for theme parks around the world, including the award-winning Terminator 2/3D.

The combined experience of the company’s management team, along with its other talented staff, has enabled Gener8 to become a company with a strong understanding of what the 3D market really needs in terms of conversion software.

"Most of the employees designing the actual software have been doing this since the 1990s," says Armes.
Gener8’s G83D division uses a process based on 3D reconstruction and projection.

The technology allows G83D to reconstruct a virtual 3D set of the environment, actors and effects. Next, G83D animates stereo cameras and projects the original shot onto a virtual set.

This takes the guesswork out of spatial relationships and means that complex visual effects and hair shots have natural volume and depth, with no artifacts.

"No other technique can deliver guaranteed quality across a wide variety of shots, which is why we've built our entire G83D conversion process and toolset on this system,” says Bennison.

Gener8 says its process seamlessly integrates with shots filmed using native stereo 3D camera rigs, providing filmmakers with far more flexibility in cases when shooting in native 3D isn't possible or shots need to be fixed.

"Since we create in true 3D, converted and native shots flow naturally,” adds Bennison.

The company notes its G83D stereo pipeline is supported by efficient production management, allowing for the conversion of hundreds of shots or an entire film without any compromises on delivery time or quality.

Gener8 states that it typically achieves 95 percent first-time shot approval rates, and its client base includes Sony Pictures, Warner Bros, Twentieth Century Fox and Columbia Pictures.

The 3D market has attracted some big name directors in North America, including the likes of Martin Scorsese and James Cameron.

Gener8 has worked on a number of big-name films, including the last Harry Potter movie, Ghost Rider: Spirit of Vengeance and Wrath of the Titans in 3D.

The company is currently working on three of the “tent pole” blockbusters slated to hit theatres this fall.

As it continues to attract big-name clients, Gener8 says it is in a great position to deliver higher quality and better service from its Canadian based operations.

Many provinces, including British Columbia where the company is based, offer a refundable tax credit based on eligible provincial labour expenditures incurred by a qualifying corporation during a taxation year with respect to eligible computer animation and special effects activities.

This means Gener8 can compete not only against other competitors in North America, but also in other countries.

Indeed, Gener8 says it is looking at taking its G83D process abroad and tapping into the Asian and Indian markets that are eager to convert their own content.

China and India, large amounts are being invested in building massive 3D-enabled complexes to meet demand as the middle class population grows.

"3D is very strong at box office outside of North America,” says the company's CEO. “Revenues are better with 3D.”

Initial costs for a cinema to install a 3D projection system are in the $100,000 to $200,000 range, so the millions of dollars of revenue generated in the theatre are worth the cost.

In any case, the company predicts that in the next two to three years, every theatre will have to migrate to a digital format (which is required for 3D) as analogue film is going to be phased out.

"3D is also making a real push into the home," says Armes. “There are currently about 17 to 20 million 3D-enabled T.V.s in people’s homes, but that number is expected to skyrocket to 170 million over the next three years as companies produce all their HD televisions with 3D capabilities.”

Thursday morning shares rose almost seven percent to $0.16 on Toronto's Venture exchange.

The agreement, which includes the production, marketing, and global distribution of a direct-to-home DVD golf instructional series, will be marketed under the TOURAcademy brand name and is slated for release early this summer.

The agreement is exclusive for a period of three years and includes an option to extend for one-year consecutive terms afterwards.

Digital Shelf Space, an independent creator, producer and distributor of home entertainment content targeted at the sports and fitness space, is known for its GSP RUSHFIT home workout DVD series, which features Mixed Martial Arts (MMA) welterweight world champion Georges St-Pierre.

GSP RUSHFIT recently reached Amazon.com's top 20 bestseller list after only three months of being listed on the website. The DVD fitness series has exploded in popularity since launching in December 2010, with international distribution taking off. The company recently announced the home workout DVD series began retailing in Australia in the first quarter, and in February announced the start of retailing in the Philippines.

"We had been seeking a vehicle whereby we could effectively translate our world-class golf instruction program and methodology into a format which could reach golf enthusiasts across the country and around the world," said Golf Experiences' president and chief experience John Fechter.

"This new video series format will allow us to do just that. We are confident that this team is well-equipped to deliver a high-quality, high-appeal, DVD instructional product."

Digital Shelf Space's president and chief executive Jeffrey Sharpe added: "We are pleased to be working with Golf Experiences and one of the top brands globally in all of professional sports."

The company said that as part of the agreement with Golf Experiences, Digital Shelf Space issued 1.25 million units at a price of $0.20 each to Golf Experiences, raising $250,000 for marketing, advertising, working capital and general corporate purposes.

Each unit consists of one common share and one half common share purchase warrant. Each whole purchase warrant will entitle Golf Experiences to purchase one common Digital Shelf Space share at $0.30 per each on or before the date 60 months following the closing of the offering.

Sharpe concluded: "Golf Experiences has further demonstrated its confidence in our organization's ability to deliver long term value in exchange for the $250,000 investment in DSS.

"We are confident that together we will deliver a premium TOURAcademy experience program to golfers all around the world."

The company’s home workout GSP RUSHFIT DVD series, which features Mixed Martial Arts (MMA) welterweight world champion George St- Pierre, has been listed on Amazon.com for only three months.

The GSP RUSHFIT DVD series has also received 11 out of 11 five star reviews, the top rating a product can receive on Amazon.com, Digital Shelf Space added.

All the exercise and fitness titles ahead of the GSP RUSHFIT DVD series were produced by Beachbody LLC and Zumba Fitness LLC, and have been supported with multi-million dollar TV advertising campaigns.

"We are pleased by our success selling RUSHFIT on Amazon.com after spending only a fraction of the marketing dollars that support the industry leading titles ahead of us in the Top 20,” said chief executive of Digital Shelf Space, Jeff Sharpe.

"In addition, the majority of titles out-selling us have been in the market for several years and have gained a large number of Amazon.com reviews and feedback.

"We look forward to seeing our results over the coming months for GSP RUSHFIT as our Amazon.com seller and product feedback grows."

The company also announced on Tuesday that based on the success of its Amazon.com product listing, it has now listed its GSP RUSHFIT DVD series on Amazon.ca and Amazon.co.uk.

The series appeals to those with an interest in MMA and MMA training methods, for an efficient home fitness workout program, with minimal equipment.

The product uses various MMA conditioning exercises, intense circuit style training and body weight training for fitness consumers to build muscle, cut weight and get in shape.

The DVD fitness series has exploded in popularity since launching in December 2010, with international distribution taking off.

The company recently announced the home workout DVD series began retailing in Australia in the first quarter, and in February announced the start of retailing in the Philippines.

At the end of its fiscal third quarter, the company's GSP RUSHFIT DVD workout series had been placed in more than 4,000 stores across Canada, beating its own initial target of 3,000 stores, and capturing over 80 percent of the key Canadian retail distribution channels available.

The fitness series is now represented in more than 90 countries around the world, through Digital Shelf Space’s global distribution agreement with Northern Response.

In Canada, it is already carried by major retailers including Sears Canada, Zellers, Wal-Mart, Future Shop, National Sports, Sports Experts, Sport Check, Best Buy, and Canadian Tire, and in the US by The Sports Authority and Academy Sports and Outdoors.

In December, Digital Shelf Space announced a new long-term licence agreement with Georges St-Pierre for potential Future fitness products and services under the RUSHFIT moniker.

Digital Shelf Space is an independent creator, producer and distributor of home entertainment content targeted at the fitness and sports instruction market.

The company’s share price traded at 15 cents each on Toronto’s junior venture exchange on Tuesday afternoon.

The company is behind the popular GSP RUSHFIT DVD series, which stars Mixed Martial Arts (MMA) welterweight world champion Georges St-Pierre, and has exploded in popularity since launching in December 2010, with international distribution taking off.

Just last week, the company announced the home workout DVD series began retailing in Australia in the first quarter, and last month announced the start of retailing in the Philippines.

The GSP RUSHFIT 8-week workout series appeals to those with an interest in MMA and MMA training methods, for an efficient home fitness workout program, with minimal equipment. The product uses various MMA conditioning exercises, intense circuit style training and body weight training for fitness consumers to build muscle, cut weight and get in shape.

Total revenue of $2.57 million for the year that ended December 31, 2011, compared to $47,204 in the prior year, was driven primarily by the company's flagship GSP RUSHFIT series.

In addition to the product sales directly through the GSP RUSHFIT website, wholesale revenues now represents 50 percent of the company's total annual sales.

The company's GSP RUSHFIT DVD workout series has been placed in over 4,000 stores across Canada, beating its own initial target of 3,000 stores, and capturing over 80 percent of the key Canadian retail distribution channels available.

The fitness series is now represented in more than 90 countries around the world, with distribution channels increasing markedly in 2011 through Digital Shelf' Space’s global distribution agreement with Northern Response.

In Canada, it is already carried by major retailers including Sears Canada, Zellers, Wal-Mart, Future Shop, National Sports, Sports Experts, Sport Check, Best Buy, and Canadian Tire, and in the US by The Sports Authority and Academy Sports and Outdoors.

Plans for international expansion continue to move forward, with the company currently in ongoing negotiations. Digitial Shelf Space said it anticipates new markets to be opened throughout 2012.

"We are very pleased with the 2011 year end financial results," said Digital Shelf Space president and CEO, Jeffrey Sharpe.

"To have essentially gone from an non-revenue generating company in 2010, to launching our flagship product GSP RUSHFIT in 2011 and surpassing $2.5M in revenue on a fairly modest advertising budget, is a significant achievement for our team.

"We are even more excited about our growth strategy for 2012 which includes looking to add new global branded media products in the sport instruction and fitness categories into our library, as well as expanding our distribution channels both in North America and internationally and extending our marketing and advertising reach for the GSP RUSHFIT brand."

Despite operating expenses more than doubling in 2011 to $3.78 million to support the increased revenue generated from the GSP RUSHFIT DVD series, net loss actually narrowed by 18 percent to $1.17 million, the company said.

Digitial Shelf Space is on path to maintain its fast growth pace. In December, the company announced a new long-term licence agreement with Georges St-Pierre (GSP), for potential Future fitness products and services under the RUSHFIT moniker.

The new licence expands on the original 2010 agreement between Digital Shelf Space and GSP, which was signed for exclusively the GSP RUSHFIT DVD series.

The GSP RUSHFIT DVD series was launched in December of 2010, and can be purchased directly through the GSP RUSHFIT website at www.gsprushfit.com.

Digital Shelf Space is an independent creator, producer and distributor of entertainment content specializing in the fitness and sport media segment of the market. 

Last week, the company said it closed its over-subscribed $1.5 million brokered private placement financing through Fin-XO Securities.

The DVD fitness series stars Mixed Martial Arts (MMA) welterweight world champion Georges St-Pierre, and has exploded in popularity since launching in December 2010, with international distribution taking off.

"After having the Philippines recently begin the retail distribution of GSP RUSHFIT, a country where GSP has tremendous popularity amongst consumers, we are now pleased to see retail distribution begin in Australia in early 2012, another country where not only GSP has a massive fan base, but also Mixed Martial Arts," said president and CEO of Digital Shelf Space, Jeffrey Sharpe.

"We hope to continue to add more countries to retail GSP RUSHFIT around the world over the coming months and year."
Digital Shelf Space announced late last year that the product had become the number one selling fitness DVD series of all time by a professional athlete, with more than 250,000 DVDs sold in only the first year of distribution.

The GSP RUSHFIT workout series appeals to those with an interest in MMA and MMA training methods, for an efficient home fitness workout program, with minimal equipment. The product uses various MMA conditioning exercises, intense circuit style training and body weight training for fitness consumers to build muscle, cut weight and get in shape.

As of the end of the third quarter, the company's GSP RUSHFIT DVD workout series had been placed in over 4,000 stores across Canada, beating its own initial target of 3,000 stores, and capturing over 80 percent of the key Canadian retail distribution channels available.

The fitness series is now represented in more than 90 countries around the world, through Digital Shelf' Space’s global distribution agreement with Northern Response.

In Canada, it is already carried by major retailers including Sears Canada, Zellers, Wal-Mart, Future Shop, National Sports, Sports Experts, Sport Check, Best Buy, and Canadian Tire, and in the US by The Sports Authority and Academy Sports and Outdoors.

Plans for international expansion continue to move forward, with the company currently in ongoing negotiations.

In December, Digital Shelf Space announced a new long-term licence agreement with Georges St-Pierre (GSP), for potential Future fitness products and services under the RUSHFIT moniker.

The new licence expands on the original 2010 agreement between Digital Shelf Space and GSP signed for exclusively the home workout GSP RUSHFIT DVD series.

The GSP RUSHFIT DVD series was launched in December of 2010, and can be purchased directly through the GSP RUSHFIT website at www.gsprushfit.com.

Digital Shelf Space is an independent creator, producer and distributor of home entertainment content and online delivery technology provider to digital retailers, content owners and aggregators.

Yesterday, the company said it closed its over-subscribed $1.5 million brokered private placement financing through Fin-XO Securities.

The company had announced the $1.5 million financing in February 2012, and was over-subscribed for around $1.56 million in gross proceeds.

The company sold a series of units at a price of $0.15 each. Each unit consisted of one common share and one half common share purchase warrant, with each whole warrant entitling the holder to purchase one additional common share at a price of 25 cents each, within a year and half from closing.

Digital Shelf Space said that if its common shares trade above 35 cents for a period of 10 consecutive trading days, the warrants, if unexercised, will expire 30 days afterwards.

The new funds will be used toward marketing and advertising, content development, new projects, transaction and related expenses, as well as working capital and general corporate purposes, the company said.

In connection with the private placement, Digital Shelf Space paid a cash commission to Fin-XO that was equal to seven percent of the gross proceeds. The company also issued Fin-XO 708,085 broker warrants for the purchase of Digital Shelf Space common shares.

Digital Shelf Space is the company behind the GSP RUSHFIT DVD home workout series starring Mixed Martial Arts (MMA) welterweight world champion Georges St-Pierre.

The home workout DVD fitness series has exploded in popularity recently, with Digital Shelf Space announcing late last year that the product had become the number one selling fitness DVD series of all time by a professional athlete, with more than 250,000 DVDs sold in only the first year of distribution.

The GSP RUSHFIT workout series was designed to appeal to those with an interest in MMA and MMA training methods, for an efficient home fitness workout program, with minimal equipment. The product uses various MMA conditioning exercises, intense circuit style training and body weight training for fitness consumers to build muscle, cut weight and get in shape.

As of the end of the third quarter, the company's GSP RUSHFIT DVD workout series had been placed in over 4,000 stores across Canada, beating its own initial target of 3,000 stores, and capturing over 80 percent of the key Canadian retail distribution channels available.

The fitness series is now represented in more than 90 countries around the world, through Digital Shelf' Space’s global distribution agreement with Northern Response.

In Canada, it is already carried by major retailers including Sears Canada, Zellers, Wal-Mart, Future Shop, National Sports, Sports Experts, Sport Check, Best Buy, and Canadian Tire, and in the US by The Sports Authority and Academy Sports and Outdoors.

Plans for international expansion continue to move forward, with the company currently in negotiations. Last month, the company said its GSP RUSHFIT home workout DVD fitness began retailing in the Philippines.

In December, Digital Shelf Space announced a new long-term licence agreement with Georges St-Pierre (GSP), for potential Future fitness products and services under the RUSHFIT moniker.

The new licence expands on the original 2010 agreement between Digital Shelf Space and GSP signed for exclusively the home workout GSP RUSHFIT DVD series. The new licence agreement provides the company a revenue share on all new business ventures using the RUSHFIT brand, whether such ventures are done by the company and GSP together, or if GSP uses the brand for any mutually approved products and services.

The GSP RUSHFIT DVD series was launched in December of 2010, and can be purchased directly through the GSP RUSHFIT website at www.gsprushfit.com.

Digital Shelf Space is an independent creator, producer and distributor of home entertainment content and online delivery technology provider to digital retailers, content owners and aggregators.

"After having gained significant traction in the North American retail marketplace in only our first year of distribution, we are very excited to extend the GSP RUSHFIT brand globally with retail distribution starting in the Philippines in early 2012", said president and CEO of Digital Shelf Space, Jeffrey Sharpe.

"Extending retail distribution of GSP RUSHFIT beyond North America, achieves another major milestone for DSS."

The home workout DVD fitness series has exploded in popularity recently, with Digital Shelf Space announcing late last year that the product had become the number one selling fitness DVD series of all time by a professional athlete, with more than 250,000 DVDs sold in only the first year of distribution.

The GSP RUSHFIT workout series was designed to appeal to those with an interest in MMA and MMA training methods, for an efficient home fitness workout program, with minimal equipment. The product uses various MMA conditioning exercises, intense circuit style training and body weight training for fitness consumers to build muscle, cut weight and get in shape.

As of the end of the third quarter, the company's GSP RUSHFIT DVD workout series had been placed in over 4,000 stores across Canada, beating its own initial target of 3,000 stores, and capturing over 80 percent of the key Canadian retail distribution channels available.

The fitness series is now represented in more than 90 countries around the world, through Digital Shelf Space’s global distribution agreement with Northern Response.

In Canada, it is already carried by major retailers including Sears Canada, Zellers, Walmart, Future Shop, National Sports, Sports Experts, Sport Check, Best Buy, and Canadian Tire, and in the US by The Sports Authority and Academy Sports and Outdoors.

In December, Digital Shelf Space announced a new long-term licence agreement with Georges St-Pierre (GSP), for potential Future fitness products and services under the RUSHFIT moniker.

The new licence expands on the original 2010 agreement between Digital Shelf Space and GSP, signed for exclusively the home workout GSP RUSHFIT DVD series.

The latest agreement provides the company a revenue share on all new business ventures using the RUSHFIT brand, whether such ventures are done by the company and GSP together, or if GSP uses the brand for any mutually-approved products and services.

The GSP RUSHFIT DVD series was launched in December of 2010, and can be purchased directly through the GSP RUSHFIT website at www.gsprushfit.com.

Late last week, Digital Shelf Space said that it is planning a $1.5 million brokered private placement financing through Fin-XO Securities. The new funds will be used toward marketing and advertising, content development, new projects, transaction and related expenses, as well as working capital and general corporate purposes, the company said.

Digital Shelf Space is an independent creator, producer and distributor of home entertainment content and online delivery technology provider to digital retailers, content owners and aggregators.

Digital Shelf Space's fast growth has been driven by the success of the GSP RUSHFIT DVD home workout series starring St-Pierre.

Indeed, revenue for the third quarter alone was $669,533 - a 15 percent increase over the previous quarter and a 19 percent boost over the first quarter of 2011.

The home workout DVD fitness series has exploded in popularity recently, with Digital Shelf Space announcing earlier this month that the product has become the number one selling fitness DVD series of all time by a professional athlete, with more than 250,000 DVDs sold in only the first year of distribution.

The GSP RUSHFIT workout series was designed to appeal to those with an interest in MMA and MMA training methods, for an efficient home fitness workout program, with minimal equipment.

The product uses various MMA conditioning exercises, intense circuit style training and body weight training for fitness consumers to build muscle, cut weight and get in shape.
"It has been a fantastic first 12 months working with the team at Digital Shelf Space, it feels great to be able to help fans around the world improve their health and fitness with GSP RUSHFIT," said St-Pierre.

"I am honored to open the TSX with my partners at DSS, it is a once in a lifetime opportunity."
 
CEO of Digital Shelf Space, Jeffrey Sharpe, added: "We are thrilled to have partnered with GSP on the GSP RUSHFIT program, and are excited about the opportunity and the privilege of opening the TSX together.

"We could not think of a better way to cap off our first anniversary as a public company as well as to celebrate the tremendous success we have had with our GSP RUSHFIT program in its first year of distribution."

As of the end of the third quarter, the company's GSP RUSHFIT DVD workout series had been placed in over 4,000 stores across Canada, beating its own initial target of 3,000 stores, and capturing over 80 percent of the key Canadian retail distribution channels available.

The fitness series is now represented in more than 90 countries around the world, through Digital Shelf' Space’s global distribution agreement with Northern Response.

In Canada, it is already carried by major retailers including Sears Canada, Zellers, Walmart, Future Shop, National Sports, Sports Experts, Sport Check, Best Buy, and Canadian Tire, and in the US by The Sports Authority and Academy Sports and Outdoors.

Plans for international expansion continue to move forward, said Digital Shelf Space, with the company currently in negotiations. President and CEO of the company, Jeffrey Sharpe, told Proactiveinvestors that he expects at least a few international markets to open up between now and the first quarter of next year as the company looks to extend the GSP RUSHFIT brand globally.

Digital Shelf Space is an independent creator, producer and distributor of home entertainment content and online delivery technology provider to digital retailers, content owners and aggregators.

"Now that we are in over 80% of the potential Canadian retail doors available, we are excited to launch our new two minute, one minute and 30 second Direct Response TV infomercials, to help support our Canadian retail sell through and drive increased sales online at www.gsprushfit.com," said president and CEO, Jeffrey Sharpe.

The infomercials will air on a selection of channels, including Sportsnet One, Fox Sports World and Showcase Action among others, the company said.

Indeed, the GSP RUSHFIT DVD series is already carried in Canada by major retailers including Sears Canada, Zellers, Walmart, Future Shop, National Sports, Sports Experts, Sport Check, Best Buy, and Canadian Tire. It is also carried in the US by The Sports Authority and Academy Sports and Outdoors, with the Direct TV infomercial campaign beginning there earlier this month.

The GSP RUSHFIT DVD series was designed to appeal to those with an interest in MMA and MMA training methods, for a complete and efficient home fitness workout program, with minimal equipment. The DVD series uses various MMA conditioning exercises, intense circuit style training and body weight training for fitness consumers to build muscle, cut weight and get in shape.

In the six months ending June 30, Digital Shelf generated sales of $1.14 million. Second quarter sales rose 3.6% sequentially, to $582,251 over the first quarter. These numbers are expected to improve further in the second half, as the number of stores selling GSP RUSHFIT continues to increase.

Over 25,000 copies of the DVD series have already been sold.

Last week, Digital Shelf said that as of the end of the third quarter, its GSP RUSHFIT DVD workout series has now been placed in over 4,000 stores across Canada, beating the company's own initial target of 3,000 stores, now capturing over 80 percent of the key Canadian retail distribution channels available.

The GSP RUSHFIT DVD series is now represented in more than 90 countries around the world, through Digital Shelf's global distribution agreement with Northern Response.

With the fourth and first quarter being the peak season for selling fitness products of this nature, Digital Shelf said it anticipates "increased awareness, consumer demand and ultimately increased Canadian and International retail distribution for GSP RUSHFIT" as a result of the launch of its Direct Response TV campaign in North America.

Aside from retail stores, the product can also be purchased through the GSP RUSHFIT website (www.gsprushfit.com).

Digital Shelf Space is an independent producer of home entertainment content and online delivery technology provider to digital retailers, content owners and aggregators.

Investors cheered the news, with shares of the company rising over seven percent, to trade at 15 cents as of 10:23am EST Thursday.

The GSP RUSHFIT DVD series starts the Montreal-based Mixed Martial Arts (MMA), World Welterweight Champion, Georges St-Pierre, and is designed to appeal to those with an interest in MMA and MMA training methods, for a complete and efficient home fitness workout program, with minimal equipment.

The videos use various MMA conditioning exercises, intense circuit style training and body weight training for fitness consumers to build muscle, cut weight and get in shape.

"Having gained this kind of traction in the Canadian retail marketplace in only 9 months since having launched our GSP RUSHFIT workout series, is a tremendous achievement for DSS," said president and CEO, Jeffrey Sharpe.

"We have an incredible global distribution partner who have not only helped secure this amazing level of Canadian retail penetration, but also have successfully opened the doors with US and international retail, extending the brand beyond North America."

Indeed, the GSP RUSHFIT DVD series is now represented in more than 90 countries around the world, through Digital Shelf's global distribution agreement with Northern Response.

The workout series is already carred in the US by The Sports Authority, with the latest retailer Academy Sports and Outdoors added last week. It is also sold in Canada by major retailers including Sears Canada, Zellers, Walmart, Future Shop, National Sports, Sports Experts, Sport Check, Best Buy, and Canadian Tire.

VP of marketing and business development, David Bogart, added: "We are very pleased that Canadian retail interest in GSP RUSHFIT has been so strong that retailers moved aggressively to list the home-based fitness training DVD series in advance of our national TV advertising campaign.

"Several national retail accounts, totaling over 4000 stores, have been receiving their stock and are supporting it with in-store merchandising initiatives."

The GSP RUSHFIT DVD series has surpassed Digital Shelf's initial estimate of 3,000 stores by the end of the third quarter by more than 35 percent, now capturing over 80 percent of the key Canadian retail distribution channels available, Bogard continued.

In the six months ending June 30, Digital Shelf generated sales of $1.14 million. Second quarter sales rose 3.6% sequentially, to $582,251 over the first quarter. These numbers are expected to improve further in the second half, as the number of stores selling GSP RUSHFIT continues to increase. Over 25,000 copies of the DVD series have already been sold.

The product can also be purchased through the GSP RUSHFIT website (www.gsprushfit.com).

Digital Shelf Space is an independent producer of home entertainment content and online delivery technology provider to digital retailers, content owners and aggregators.

"With the positive consumer response since launching our GSP RUSHFIT series, both online and at retail, we are excited to see the increased traction that we can gain with this broadened consumer reach through national television in the US," said president and CEO of Digital Shelf, Jeffrey Sharpe.

The Infomercial will air on a selection of channels, including Fox Business, SPIKE, ESPN Classic, Cox Sports TV and HD Net, among others.

VP of marketing and business development, Dave Bogart, added: "With our preliminary commitments from key US sporting goods retailers to carry our GSP RUSHFIT program, we anticipate increasing our total number of US retailers throughout Q4 as the much-anticipated Direct Response TV spot rolls out and retailers conduct their traditional November/December fitness section reset."

Indeed, the GSP RUSHFIT DVD series is already carried in the U.S. by The Sports Authority, with the latest retailer Academy Sports and Outdoors added last week. It is also sold in Canada by major retailers including Sears Canada, Zellers, Walmart, Future Shop, National Sports, Sports Experts, Sport Check, Best Buy, and Canadian Tire.

The GSP RUSHFIT program is expected to be available in over 3,000 stores by the end of the third quarter. The series was designed to appeal to those with an interest in MMA and MMA training methods, for a complete and efficient home fitness workout program, with minimal equipment.

The DVD series uses various MMA conditioning exercises, intense circuit style training and body weight training for fitness consumers to build muscle, cut weight and get in shape.

In the six months ending June 30, Digital Shelf generated sales of $1.14 million. Second quarter sales rose 3.6% sequentially, to $582,251 over the first quarter. These numbers are expected to improve further in the second half, as the number of stores selling GSP RUSHFIT continues to increase. Over 25,000 copies of the DVD series have already been sold.

The product can also be purchased through the GSP RUSHFIT website (www.gsprushfit.com).

Digital Shelf Space is an independent producer of home entertainment content and online delivery technology provider to digital retailers, content owners and aggregators.

GSP RUSHFIT features mixed martial arts (MMA) champion Georges St-Pierre, and was designed to appeal to a demographic interested in MMA and its training methods. The DVD series aims to give both an efficient and effective workout at home, with minimal equipment, by using many MMA conditioning exercises, intense circuit style training and body weight training for fitness consumers to build muscle, cut weight and get in shape.

"We were very excited to learn from our global distribution partner, Northern Response (International) Ltd. that Canadian Tire, with over 480 stores across Canada, has chosen our GSP RUSHFIT workout series," said Jeffrey Sharpe, CEO and President of DSS. 

"Being on the shelves at Canadian Tire starting this Fall is a feather in the cap for our GSP RUSHFIT product and gives consumers even greater accessibility and convenience to purchase the GSP RUSHFIT product."

The GSP RUSHFIT DVD series is now carried in Canada by major retailers including Sears Canada, Zellers, Walmart, Future Shop, National Sports, Sports Experts, Sport Check, Best Buy, and as of today, Canadian Tire. It is currently sold in the U.S. by The Sports Authority. The GSP RUSHFIT program is expected to be available in over 3,000 stores by the end of the third quarter.

In the six months ending June 30, 2011, the company generated sales of $1.14 million. Second quarter sales rose 3.6% sequentially, to $582,251 over the first quarter. These numbers are expected to improve further in the second half, as television ads just began airing in June and the number of stores selling GSP RUSHFIT continues to increase. 

Over 25,000 copies of the DVD series have already been sold.

The product can also be purchased through the GSP RUSHFIT website (www.gsprushfit.com

The Vancouver-based company started trading today under the symbol "DTSRF", and said it will also remain listed on the TSX-Venture Exchange.

"Our OTCQX listing is another step toward continuing to improve the international recognition of the company and also increasing the trading liquidity of our common shares," said president and CEO of Digital Shelf, Jeffrey Sharpe.

The OTC Markets Group (OTC:OTCM) is a financial information and technology services company that provides the world's largest electronic inter-dealer quotation system.

In recent weeks, Digital Shelf has announced a number of distribution deals for its GSP RUSHFIT DVD series, featuring mixed martial arts (MMA) champion Georges St-Pierre, with the series to be available this fall at Sears Canada, Zellers, Sports Chek and U.S. sporting goods retailer Sports Authority.

The fitness workout series, which launched in December 2010, is designed to appeal to a demographic interested in mixed martial arts and its training methods, and aims to give both an efficient and effective workout at home, with minimal equipment.

The program uses many mixed martial arts conditioning exercises, intense circuit style training and body weight training for fitness consumers to build muscle, cut weight and get in shape.

Mixed martial arts is one of the fastest growing professional sports segments, with the most recent Ultimate Fighting Championship event attracting 2.4 million viewers on Spike TV.

Digital Shelf is set on claiming a significant slice of the $60 billion health and fitness market, focused specifically on the lucrative and growing MMA industry and broader home fitness market.

The company is a producer of home entertainment content, and provides online delivery technology to digital retailers, content owners and aggregators. It sells digital downloads and streaming video formats online.

Shares of Digital Shelf Space traded at nearly 12 cents Monday morning on the Toronto Stock Exchange.

Digital Shelf Space, producer and online distributor to digital retailers and content owners, also sells digital downloads and streaming video formats online.

"As with Canada, we have had a tremendous initial response from retailers in the U.S. and anticipate that more U.S. retailers will look to add GSP Rushfit to their product line up over the coming months," Northern Responses VP of marketing, Don Cameron, said in a statement.

"The U.S. retail distribution of GSP Rushfit is the first of what we hope to be many more countries that we will add to retail and sell GSP Rushfit."

Northern Response represents Digital Shelf Space globally, with distribution partners in over 90 countries around the world.

President and CEO of Digital Shelf, Jeffrey Sharpe, commented: "We were pleased to learn from Northern Response that we have secured U.S. retail distribution and that the Sports Authority, with 460 stores in the U.S., has chosen our GSP Rushfit workout series."

"Being on the shelves at the Sports Authority starting this fall is a significant milestone for our Rushfit product and gives consumers even greater accessibility and convenience to purchase the GSP Rushfit program."

The fitness workout series, designed to appeal to a demographic interested in mixed martial arts and its training methods, aims to give both an efficient and effective workout at home with minimal equipment.

The video, which launched December last year, is an eight-week home-based DVD workout program staring mixed martial arts welterweight world champion Georges St-Pierre.

Digital Shelf said the program uses many mixed martial arts conditioning exercises, intense circuit style training and body weight training for fitness consumers to build muscle, cut weight and get in shape.

Last week, the home entertainment provider announced that its workout series would hit the stores in Canada, to be available for retail at Sears Canada and Zellers this fall.

Digital Shelf Space, producer and online distributor to digital retailers and content owners, also sells digital downloads and streaming video formats online.

Shares of the company climbed 2 cents higher on Tuesday morning, or 10.71%, to 16 cents a share.

The fitness workout series, designed to appeal to a demographic interested in mixed martial arts and mixed martial arts training methods, aims to give both an efficient and effective workout at home with minimal equipment.

The video, which launched December last year, is an eight-week home-based DVD workout program staring mixed martial arts welterweight world champion Georges St-Pierre.

Digital Shelf said the program uses many mixed martial arts conditioning exercises, intense circuit style training and body weight training for fitness consumers to build muscle, cut weight and get in shape.

In a statement, Digital Shelf’s CEO, Jeffery Sharpe, said:"We are very pleased that Sears Canada, one of Canada’s largest retailers, operating in all provinces and territories across Canada with a network of 196 corporate stores and 195 dealer stores, has chosen our GSP RUSHFIT workout series."

"Being on the shelves of Sears Canada will give consumers even greater accessibility and convenience to purchase the GSP Rushfit product."

In the first six months of the year,  the company, which also provides online delivery technology to digital retailers, said total revenue came in at $1.1 million, driven by its GSP Rushfit workout video as it gains traction in the market.

Revenues for the second quarter ending June 30 were $0.58 million, a 3.6% increase over the previous quarter despite the fact that sales for the company's health and fitness products typically generate the most revenue in the first quarter, it said.

As of last month, Digital Shelf had sold over 25,000 copies of GSP Rushfit and had over 20,000 followers on its GSP Rushfit Facebook page.

In addition to product sales directly through the GSP Rushfit website, wholesale sales grew 195% in the second quarter through the company’s partnership with Northern Response.

The product sold to Northern Response was distributed to Canadian retailers like Future Shop, Best Buy (NYSE:BBY) and Walmart Canada (NYSE:WMT). Northern Response anticipates the workout video to be sold in over 3,000 stores across Canada by third-quarter’s end.

Digital Shelf even said it plans to expand internationally in the coming months as the company boosts its advertising and marketing efforts.

On the cost side, operating expenses during the first half of the year rose to $1.48 million, up from around $0.56 million a year ago. The company, which is debt-free, said the increase was a result of higher expenses related to its public listing, and from increased revenue due to its GSP Rushfit series.

Although expenses almost tripled, Digital Shelf’s net losses narrowed to $0.35 million, compared to a net loss of $0.55 million, in the prior year period.

In June, the company also announced that former president of Lionsgate Films, and CEO and founder of THINKfilm, Jeffrey Sackman, was appointed to its board.

Digital Shelf Space, producer and online distributor to digital retailers and content owners, sells digital downloads and streaming video formats online.

The Vancouver-based company’s stock traded at 14 cents Tuesday afternoon on the TSX Venture Exchange.