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Acquisition 'gives us an entry point into big data and analytics', says Be Heard chairman

Peter Scott, executive chairman of the digital marketing group Be Heard Group PLC (LON:BHRD) talks to Proactive about the company's £1.7mln acquisition of Freemavens.

The firm is handing over a mix of paper and cash for a 75% stake in the company as well as paying off its debts.

Scott says the purchase provides it with an “entry point” in to the emerging areas of big data and analytics.

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