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Netplay TV chief confident marketing gamble will pay off

The chief executive of live TV gaming firm Netplay TV (LON:NPT),  Bjarke Larsen, explains how a new approach to marketing and an opportunistic acquisition strategy is set to boost the group's performance.

The company runs SuperCasino.com, Jackpot247.com and Vernons.com and its TV services can be viewed 24 hours a day live on Sky Channel 862, and every evening on ITV and Channel 5.

Like other players in the gambling sector, Netplay has had to deal with the new point of consumption tax that has been levied on all online gaming.

To mitigate the impact, the group cut its marketing expenses by 24% to £5.9mln, and purchased Otherside Inc, a digital marketing firm that has been bought to help increase its customer base, for £3.2mln.

 
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