07:00 Tue 20 Feb 2018
Concepta PLC - Launch of myLotus app in China
("Concepta" or the "Company")
Launch of myLotus app in
The free app, which allows women to monitor and track fertility, can be used either as an individual fertility tracker or in conjunction with the myLotus monitor.
Through AppInChina, Concepta will focus on distribution of the app through the top 5 Chinese Android app stores, which between them have a market share of around 75.7%* of the Android app market. This includes Tencent's Myapp, the leading Chinese app store, which holds a 25.1%* market share of the Android app distribution coverage in
In addition, the myLotus app is also currently available on the Chinese iOS app store, which has a 13% smartphone market share in
"As the only app with a direct link to qualitative and quantitative results of a woman's personal hormone levels, it provides women with a platform to build an accurate conception diary, which will assist them and their partner during the process of conception."
* Newzoo - "Top 10 android app stores" https://newzoo.com/insights/rankings/top-10-android-app-stores-china/
Enquiries:
The Company
CEO
Tel: +44 (0) 1234 866601
Tel: +44 (0)20 368 3550
+44 (0) 20 7399 9400
Tel: +44 (0) 776 932 5254
About
myLotus is currently the only consumer product which allows both quantitative and qualitative measurements of a woman's personal LH and hCG* hormone levels in a home test, facilitating higher conception rates and early diagnosis of issues with fertility hormones. The proposition of myLotus is to help women conceive naturally.
Concepta has made significant progress recently, establishing agreements with a number of distributors in
The Company is also well on its way to achieving CE-marking and commencing its direct-to-consumer launch in the
*Unexplained infertility refers to women that have been unable to conceive after 6 months of trying. This highly motivated target group of consumers won't typically be offered medical intervention until 12 months of unsuccessfully trying, with IVF not offered until two years. Research indicates couples start to take positive action ahead of this time and there is little medical support to help them do so.
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