RNS Release - US Publishing Partners for Peppa Pig

Entertainment One Ltd.

US Publishing Partners for Peppa Pig

Entertainment One Ltd., (ETO: LSE) the international entertainment group, is pleased to announce that Scholastic and Candlewick Press will be Peppa Pig's publishing partners in the US.

Both publishers will work with Entertainment One and Fisher Price on a co-ordinated retail launch in August 2012 when the first Peppa Pig toys, books and DVDs will be released concurrently in the US.

Scholastic, the US publisher of Harry Potter and The Hunger Games, will be launching its Peppa Pig range with The Story of Peppa Pig picture book. The launch plans also include Class Trip and Peppa Pig: Fun with Friends. Candlewick Press, the US imprint of Walker Books, will debut its line of hardcover and premium Peppa Pig books with Peppa Pig and the Lost Christmas List in September 2012, followed byPeppa Pig and the Muddy Puddles and Peppa Pig and the Busy Day at School in Spring 2013.

Darren Throop, CEO of Entertainment One said:

"Publishing has always been a crucial category to the licensing programme so we are very pleased to welcome Scholastic and Candlewick Press to the Peppa licensing programme.

"With strong broadcast, publishing and toy partners now firmly in place we have a solid foundation to build on and we're focusing on a strategy that will ensure long term growth for the brand in the U.S.

"These partnerships, plus Peppa's broadcast success is testament to the strength and popularity of the Peppa Pig brand, and we look forward to maximising the opportunities available to us going forward."

Notes to Editors:

About Entertainment One

Entertainment One Ltd. (LSE:ETO) is a leading international entertainment company that specialises in the acquisition, production and distribution of film and television content.  The company's comprehensive network extends around the globe including Canada, the U.S., the UK, Ireland, Benelux, France, Germany, Scandinavia, Australia, New Zealand and South Africa.  Through established Entertainment and Distribution divisions, the company provides extensive expertise in film distribution, television and music production, family programming and merchandising and licensing. Its current rights library is exploited across all media formats and includes more than 20,000 film and television titles, 2,500 hours of television programming and 45,000 music tracks.

Further information is available at www.entertainmentonegroup.com or email Redleaf at eOne@redleafpolhill.com 

About Scholastic

Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology and related services and children's media. Scholastic creates quality books, print and technology-based learning materials and programs, magazines, multi-media and other products that help children learn both at school and at home. The Company distributes its products and services worldwide through a variety of channels, including school-based book clubs and book fairs, retail stores, schools, libraries, on-air, and online at www.scholastic.com.      

About Candlewick Press

Candlewick Press (established in 1991) is the U.S. imprint of the independent UK publisher Walker Books, famed for the iconic Where's Wally series, and the international Walker publishing Group also includes Walker Australia. Candlewick Press creates picture books, middle grade and young adult fiction, non fiction, poetry collections, and novelty and activity books. Its portfolio includes the popular Guess How Much I Love You series by Sam McBratney, and My Friend Maisy series by Lucy Cousins.