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Entertainment One is a leading independent entertainment content owner that acquires film, television and music rights and exploits these rights in all media in more than 190 countries.
The company currently operates in Canada, the U.S., the UK, Holland and Belgium through its four primary businesses units: E1 Television, E1...Read more
RNS Release - First-Look Deal with Virgin Produced
12 September 2011
On behalf of:
Entertainment One Ltd. ("eOne", the "Company" or the "Group")
Entertainment One Ltd.
First-Look Deal with Virgin Produced
Entertainment One Ltd. (LSE: ETO), the international entertainment group, is pleased to announce that it has signed a two-year 'first-look' development deal with Virgin Produced, the production arm of Sir Richard Branson's Virgin Group. This deal gives eOne exclusive rights to all Virgin Produced scripted television development.
Virgin Produced, co-founded just eleven months ago, is supported by Virgin Group's key marketing platforms, which span airlines, mobile, radio and social media, offering a significant opportunity to promote, develop and launch high-quality content to the international marketplace.
Darren Throop, CEO of eOne,said:
"With a number of high-profile projects already in active development, Virgin Produced has very quickly established itself within the creative community. This deal fits perfectly with our strategy at eOne to partner with innovative content creators and the best in the business.
"Our television division continues to build worldwide recognition as one of the industry's foremost creators, producers and international distributors of high-profile television programming across all genres. We have a significant track record of attracting an impressive roster of in-demand creative partners such as John Grisham and Stephen King as well as top U.S. networks and international broadcasters. We are very proud of the fact that our indie studio, whose activities include scripted, reality, family and factual programming, is currently producing and/or airing ten projects for U.S. networks with more in development."
Sir Richard Branson added:
"Virgin Produced's exciting new partnership with eOne marks the ambitious beginning into the scripted television business, similar to what has been achieved in film. Our team is smart to continue to forge studio alignments with like-minded partners who understand the brand and also to continue fostering an environment that embraces terrific talent. I am ready for some good TV!"
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Notes to Editors:
Entertainment One Ltd. (LSE:ETO) is a leading international entertainment company that specialises in the acquisition, production and distribution of film and television content. The Company's comprehensive network extends around the globe including Canada, the U.S., the UK, Ireland, Benelux, Australia, New Zealand, France, Germany, Scandinavia, and South Africa. Through established Entertainment and Distribution divisions, the company provides extensive expertise in film distribution, television and music production, family programming and merchandising and licensing. Its current rights library is exploited across all media formats and includes more than 20,000 film and television titles, 2,500 hours of television programming and 45,000 music tracks.
Further information is available at www.entertainmentonegroup.com.
This announcement has been issued by and is the sole responsibility of the Company.
About: Virgin Produced
Virgin Produced is the film and television development, packaging and production arm of Sir Richard Branson's Virgin Group. Led by CEO Jason Felts and CCO Justin Berfield, Virgin Produced is breaking the mould of Old Hollywood by providing a collaborative environment that embraces talent so they can best create and inspire while utilizing the entire marketing platform of the brand's airline, mobile, hotel, retail, and social media power to reach over 60 million Virgin consumer 'brand fans' worldwide. Launched in 2010, Virgin Produced's first production was the paranoia-fueled thriller Limitless, which opened #1 worldwide and has grossed over $170M. With an equal focus on television and film, Virgin Produced's film division plan to produce 15 films over the next three years through their strategic partnership with Relativity Media, including the upcoming Machine Gun Preacher, Immortals, Movie 43 and 21& Over.
Further information is available at http://www.virginproduced.com
This information is provided by RNS