Synchronica (LON:SYNC, CVE:SYN) revealed today that a fourth top-10 handset manufacturer has certified its products to use the company’s instant messaging system.
It sealed a similar agreement with a tier-one Latin American mobile phone operator in September, and said it expects to land further orders.
Chief executive Carsten Brinkschulte said: “We are pleased to see top-tier device manufacturers certifying their handset for use with Synchronica's IM platform and we expect a faster take-up rate for the service as a result.
“The fact that the tier-1 Latin American mobile operator group is mandating its device partners to comply with device certification underlines the strategic value of our product, and the success they are realising with it in their markets."
There are 4.9 billion handsets in the world, with 87 per cent of those phones in the developing nations of the world. This is Synchronica’s target market.
Countries such as India, Brazil and China have really bought into the mobile revolution.
Mobiles are portable and more to the point far cheaper than desktop computers and laptops.
However cheap, mass produced generic models and the US$20 ‘dump phones’ that make up the bulk of the handsets.
Synchronica’s flagship product, Mobile Gateway, turns emails into SMS format that can be read on any phone from high-end touch-screens right down to throwaways.
The acquisition of Canada’s iseemedia, which completes at the end of the month, gives Synchronica access to additional technology that streams attachments to mobiles.
Mobile Gateway is cheap and easy to install - and tailor-made for the emerging markets.
Demand for mobile telephony and the next-generation applications might be booming, but costs must be kept low.