DemandTec (NASDAQ:DMAN), which provides optimization network solutions to retailers, has acquired Applied Intelligence Solutions, a developer of software solutions for softline retailers (retailers who sell clothes, jewellery, shoes etc).
California based DemandTec already works with more than 280 retailers, offering a range of software applications to transact, interact and collaborate on merchandising and marketing activities. Clients include The Home Depot, General Mills, WalMart and Sara Lee, to name just a few.
As part of the transaction, DemandTec has acquired a U.S. patent relating to behavior recognition, bringing DemandTec's patent portfolio to a total of 25 issued patents, including 20 in the United States and five internationally.
“With this transaction, DemandTec has secured intellectual property applying complex pattern recognition techniques to softline and other short lifecycle retail categories,” DemandTec stated.
“Additionally, the transaction brings to DemandTec industry expertise in software application development for retail softlines.”
"Adding AIS's advanced pattern recognition science, domain expertise, and technology to our footprint is a natural fit for DemandTec," said Dan Fishback, President and Chief Executive Officer of DemandTec. "Through this transaction, DemandTec expands its existing support for the full spectrum of merchandising and marketing processes for short lifecycle categories like consumer electronics, home goods, and softlines."
"Bringing expanded softline capabilities and expertise to a market leader like DemandTec introduces a unique merchandising solution for retailers today," said Jim Dixon, President and Chief Executive Officer of AIS. "We believe this combination will also allow our key customer, Gordmans, to continually innovate and better serve their shopper community."