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Mercia Technologies' VirtTrade in shiny tie-up with Panini

Last updated: 08:54 19 Mar 2015 GMT, First published: 09:54 19 Mar 2015 GMT

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VirtTrade, a 21% owned associate of Mercia Technologies (LON:MERC), has secured a deal with iconic sticker-book firm Panini to develop a digital trading platform.

This digital system will, according to Mercia, take the principle of traditional card and sticker collecting and turn it into an interactive digital trading environment.

“We strongly believe that a digital trading platform has the potential to increase the success of licensed collectibles,” said Peter Warsop, Panini’s group licensing director.

"Digital trading cards present an exciting opportunity and we feel that, through the application of VirtTrade's proprietary technology, Panini can extend its industry leading position in sports and entertainment collectibles to this newly emerging sector."

Mercia Technology acquired a 21% stake in VirtTrade for £1.5mln in January.

Mark Payton, Mercia’s chief executive, said: "We are delighted to confirm this major partnership between VirtTrade and Panini.

“The selection of VirtTrade by this significant owner of numerous high profile global IP rights is a strong endorsement of the strength and scalability of VirtTrade's business model."

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