The company will be hoping that it won't be a case of #fail when it floats, like it was for Facebook, the social network leviathan.
Apart from being widely regarded as overpriced, the Facebook IPO also prompted an embarrassing trading snarl-up on the first day of dealings on NASDAQ, the North American Stock Dealers Automated Quotations exchange.
Not that much is known about Twitter's plans to float. The decision was announced, of course, via a tweet on Twitter, and as the site limits missives to 140 characters, there was not much room to fill in too many details.
The market value of Twitter has recently been estimated at just over US$10bn. That's less than one-tenth of the market capitalisation of Facebook which, after the débâcle of its market début and subsequent sell-off, has recovered to hit an all-time high.
Twitter started in 2006 and only introduced advertising in 2010. As a private company, it is not obliged to publish accounts, but it will have to drum up some numbers ahead of its flotation.
“We’ve confidentially submitted an S-1 to the SEC for a planned IPO,” the tweet announcing the proposed flotation said.
The use of the term “confidentially” suggests that the company is making its filing under the terms of the Jumpstart Our Business Startups Act, which entitles companies with revenue of less than US$1bn in annual revenue to hold back on publishing revenue numbers for a while.
As “start-ups” go, Twitter must be the most famous company in the world that falls into that category.