Natural insecticide specialist TyraTech (LON:TYR) is to sell its new head lice treatment product Vamousse in Walmart stores in the US from the end of March.
Bruno Jactel, TyraTech’s chief executive, said it was the company’s most important milestone to date and would significantly raise the profile of TyraTech's brands.
"I am delighted to report that TyraTech's breakthrough technology and innovative products are capturing the attention of major retailers."
TyraTech estimates the US market for head lice control products is worth US$150mln a year.
Vamousse’s superior efficacy and safety strong should enable to make it penetration of this market, Jactel added, and the Walmart decision reinforced the company’s confidence it would meet market expectations for revenues in 2014.
TyraTech’s products are based on natural essential oils that act against pests but have no effect on humans.
Its products focus on personal care, which includes the head lice treatments, animal health and household, agricultural and garden insecticides.