Mobile marketing services firm Snipp Interactive (CVE:SPN) says it has partnered with female-focused media and marketing company Meredith Corp's (NYSE:MDP) Special Interest Media (SIM) group to launch a "revolutionary" new annual program.
The new program, which is powered by Snipp's 'Mobilize Me' platform and its new Mobile Microsite builder, will be aimed at digitally enhancing the SIM group's reader response activation program.
Meredith, responsible for brands such as Better Homes and Gardens, Allrecipes.com, EveryDay with Rachael Ray, and Ladies' Home Journal, among others, said the new program will provide participating advertisers with customized mobile websites, in addition to the ads they run in the magazine.
The mobile websites will feature different actions that readers can choose to undertake, including requesting additional collateral by mail or email, contacting the advertiser directly, interacting with their social media pages, watching a video or connecting to the advertiser's website.
What's more, readers interested in getting more information from a particular advertiser no longer have to fill out lengthy paper-based forms, and then wait six to eight weeks for a response by mail, Snipp said.
Instead, they can visit the advertiser's customized mobile website to get the information they want. For example, readers would have the option of sending their email address and immediately receiving a digital version of the advertiser's brochure.
The new program will also allow advertisers to convert the leads faster as advertisers are immediately notified when readers make requests for information.
"We are excited to debut our mobile infrastructure solution and site builder with an industry leader such as Meredith," said Snipp CEO, Atul Sabharwal.
"This solution will revolutionize the way advertisers interact and engage with magazine readers. We've built this solution on the idea that interactions between advertisers and readers must be convenient, quick and mobile."
Snipp provides print publishers, advertising agencies and corporate/consumer brands with a full suite of mobile marketing services in North America. Its 'Mobilize Me' platform supports many input mechanisms for mobilizing marketing campaigns for companies, including text message, QR codes, Microsoft (NASDAQ:MSFT) tags and Snapp tags.
Headquartered in Washington, D.C. and established in 2007, the company has provided its services to several Fortune 500 companies and other major brands, advertising agencies and publishers, including Wal-Mart (NYSE:WMT), ESPN, Time Inc, Ford (NYSE:F), Nike (NYSE:NKE), Wendy's (NASDAQ:WEN) and Campbell Soup (NYSE:CPB).
Earlier this month, the mobile marketing services firm signed another strategic sales and marketing memorandum of understanding with Deedod, a national provider of digital media services. The news came one day after it inked a memorandum of understanding agreement with MDB Communications, a full service advertising and marketing communications firm.
"Since 1995, SIM has been at the forefront of providing marketers with innovative ways to better access and qualify leads on a timely basis," said VP and group publisher of Meredith's SIM group. "With more than 47 million smartphones currently being used by consumers, our relationship with Snipp Interactive takes lead generation into the 21st century by incorporating the latest in mobile technology."