Proactive Investors - Run By Investors For Investors

ITV’s advertising to be driven by bumper summer of sport, says broker

ITV’s advertising to be driven by bumper summer of sport, says broker

Media giant ITV’s (LON:ITV) advertising revenues are set to boom this summer, driven by the Olympics and Euro 2012, a broker said today.

With the European Football Championship [Euro 2012] in June, these revenues could be up as much as 15 per cent in June from the previous year, Liberum Capital suggests.

And with the Olympics also on the horizon, the broker reckons advertising for the period could go through the roof, even though ITV is not even broadcasting the games.

“With less than 100 days to go to the Olympics, ITV should benefit from it being the only truly mass market platform for advertisers to associate their brand with the Games, even though it will not show any of the Olympics,” Liberum said.

Early indications are that ITV will see a strong rise in advertising revenues from its flagship channels – what it calls ITV Family – this summer despite a lack of growth in April.

The broker said: “ITV is in a healthy position despite the uncertain macro-environment.”

It believes ITV is likely to outperform the market by 0.5 per cent and says Channel 4 will be the main loser.

The broker has raised its target price for the company by 5 pence to 140 pence and reiterated its ‘buy’ recommendation.

Shares were up in early trading at 87.65 pence.



View full ITV profile View Profile

ITV plc Timeline

Related Articles

October 24 2017
After being rejected by several publishers, Bloomsbury was the one which decided to take a punt on Harry, and what a magical decision it proved to be
Media junkie
February 13 2018
In modern parlance, Ebiquity is making a pivot towards becoming the "world's leading tech-enabled marketing and media analytics consultancy"
September 20 2017
The Cello Health unit led the way as it grew organically and via the acquisition of Defined Health

No investment advice

The Company is a publisher. You understand and agree that no content published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable or advisable for any specific person. You further understand that none of the information providers or their affiliates will advise you personally concerning the nature, potential, advisability, value or suitability of any particular security, portfolio of securities, transaction, investment strategy, or other matter.

You understand that the Site may contain opinions from time to time with regard to securities mentioned in other products, including company related products, and that those opinions may be different from those obtained by using another product related to the Company. You understand and agree that contributors may write about securities in which they or their firms have a position, and that they may trade such securities for their own account. In cases where the position is held at the time of publication and such position is known to the Company, appropriate disclosure is made. However, you understand and agree that at the time of any transaction that you make, one or more contributors may have a position in the securities written about. You understand that price and other data is supplied by sources believed to be reliable, that the calculations herein are made using such data, and that neither such data nor such calculations are guaranteed by these sources, the Company, the information providers or any other person or entity, and may not be complete or accurate.

From time to time, reference may be made in our marketing materials to prior articles and opinions we have published. These references may be selective, may reference only a portion of an article or recommendation, and are likely not to be current. As markets change continuously, previously published information and data may not be current and should not be relied upon.

© Proactive Investors 2018

Proactive Investor UK Limited, trading as “Proactiveinvestors United Kingdom”, is Authorised and regulated by the Financial Conduct Authority.
Registered in England with Company Registration number 05639690. Group VAT registration number 872070825 FCA Registration number 559082. You can contact us here.

Market Indices, Commodities and Regulatory News Headlines copyright © Morningstar. Data delayed 15 minutes unless otherwise indicated. Terms of use