www.tyratech.com
TyraTech Nature's Technology effectively controls insects and parasites while providing a new level of safety for people, animals and the environment. TyraTech's patented scientific process targets receptors active only in invertebrates, not in humans or animals. TyraTech leverages this scientific platform to develop natural products that are as effective as traditional chemical options.
TyraTech hires US-based consultancy to seek partners for head lice product
TyraTech (LON:TYR) has hired US based consultancy Destum Partners to help it find global partners for its natural head lice product, looking to take advantage of an unmet need in the lucrative US market.
The environmentally friendly pesticides firm's head lice product represents its first entry into the personal health care market.
“We are very excited about entering the personal health care sector with what we believe will be the first of a number of products,” said executive chairman of TyraTech Alan Reade.
“This is a unique opportunity to deliver a highly effective and safe treatment for the currently unmet need of treating head lice which have proven to be resistant to traditional synthetic products.”
Between 6 million to 12 million head lice infestations occur in the US each year among children 3 to 11 years of age, with around 100 million infestations globally. In the US alone, expenses on treating head lice reach US$100 million, while the global market is estimated at US$300 million.
TyraTech noted increasing levels of resistance to standard synthetic pyrethroid treatments has become widespread and is well documented in the US, Europe and Israel.
Testing in independent laboratories has shown that TyraTech’s non-toxic formulation is highly effective at killing all stages of head lice, including several species that have become increasingly resistant to traditional synthetic treatments.
Market research has shown strong demand for an effective and safe naturally derived product, said Tyra.
“We look forward to working with our colleagues at Destum as we continue to move the development of our product forward,” said Reade.



















