www.tyratech.com
TyraTech Nature's Technology effectively controls insects and parasites while providing a new level of safety for people, animals and the environment. TyraTech's patented scientific process targets receptors active only in invertebrates, not in humans or animals. TyraTech leverages this scientific platform to develop natural products that are as effective as traditional chemical options.
TyraTech appoints David Paton as head of European operations
Environmentally-friendly pesticides firm TyraTech (LON:TYR) has hired David Paton with immediate effect to lead its European operations.
Paton's appointment follows the granting of the firm's first registrations in Germany and in anticipation of further registrations in France and the UK.
He will be responsible for all retail and commercial development in Europe focusing on key brand partnerships.
He will also be responsible for establishing a European office ahead of further product approvals.
Executive chairman Alan Reade said: "David joins at an exciting period for the company as it takes on the challenge of introducing its products into new and important markets. We expect to update the market shortly with further developments".
Paton has extensive experience of operational management and has pioneered a number of successful transformations within leading FTSE companies, said TyraTech.
In August, the company said it had received registrations in Germany for three of its aerosol products and said it expects further registrations for the products – Crawling Insect Killer, Flying Insect Killer and Stinging Insect Killer – in both the UK and France during the coming months.
“We have started to make contact with potential partners and expect to launch in 2012,” Reade had said.
“These unique products will mean that the consumer will not have to compromise efficacy for safety in their home and around their family. We are excited that we will now be able to start to build the TyraTech presence in Europe."
