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Lo-Q makes splash with new water park deal in Long Island, NY

Lo-Q (LON:LOQ), which provides virtual queueing solutions, has won a contract to install its wristband system at a water park in Long Island, New York.

The agreement with Palace Entertainment - the largest operator of water parks in the US - is for the Splish Splash venue and is for three years.

It builds on the success of the firm's wristband in other US water parks and comes as the firm revealed last week a deal to install its Q-bot system at a theme park in Germany and last month a collaboration agreement with MasterCard.

Lo-Q's chief executive Tom Burnet said: "This contract highlights the strength of Lo-Q's ground-breaking water park product and the increasing interest in our solutions from all corners of the entertainment sector."

Splish Splash was voted as one of the Top 10 best water parks in the US by Travel Channel. It will offer the Q-band virtual queuing system in 2012 for an additional fee.

Q-band uses a wristband that is waterproof and lightweight. People can reserve a "virtual" place at the park's slides and be alerted when the time arrives.

Last week, Lo-Q announced a three year contract for its Q-bot electronic queue management system for LEGOLAND Deutschland and in December revealed it was teaming up with MasterCard for its latest innovation.

The pair are to develop a new contactless payment device that combines the card giant’s PayPass payments technology with Lo-Q's software. Once developed, they will then promote the combined product to theme parks, water parks and other attractions.

Shares in the firm were up 5.88 per cent in early deals, to trade at 216 pence.

Giles Gwinnett
Giles Gwinnett
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