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Market: AIM
Sector: Software & Computer Services
EPIC: STF
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smartFOCUS Group
www.smartfocus.com

smartFOCUS Group PLC (LSE:STF) is the creator of train of thought analysis, intelligent marketing software and leading edge digital marketing services that give highly intuitive email, RSS, SMS and microsite capability.

    * Everything we offer is designed with marketing in mind
    * Our company is built on both marketing experience and technical expertise
    * We develop and support our own technology

Headquartered in the UK, we operate globally from offices in Europe, Asia and the US – including our specialist US News & Media subsidiary smartFOCUS Astech. As well as high profile media brands our clients include leading financial services, telecoms, retail, utilities, travel and online gaming companies.

Pdf

smartFOCUS to launch new SaaS marketing software

1st Mar 2011, 9:16 am According to smartFOCUS the new product will directly address the many challenges faced by modern direct marketers around the globe

SmartFOCUS (LON:STF) will unveil a new web-based Software as a Service (SaaS) marketing software at an industry event in Earl’s Court this week.

According to smartFOCUS the new product, currently referred to as code name Arjuna, will directly address the many challenges faced by modern direct marketers around the globe. 

It said that specifically it is designed to meet the growing need to deploy and evaluate marketing efforts across all channels - including social media.

"I am excited about the launch of the first ever complete multi-channel SaaS marketing solution, which offers marketers the power they need to execute sophisticated campaigns and the ease of use and flexibility that SaaS deployment enables,” interim chief executive Curt Bloom said.

He adds: “Beta customer feedback to date has been phenomenal and shows promising results."

Arjuna, which is slated for launch in the second half, represents a comprehensive revision of the group’s core analytic and campaign management software. 

SmartFOCUS said it will include new features like integrated workflow management as well as flexible data loading capabilities.

Bloom added: “This solution provides marketers the capability to rapidly target, design and execute marketing campaigns, without having to manage the peripheral data and application infrastructure associated with traditional analysis and campaign management engines.”

This week smartFOCUS is taking part at the annual Technology for Marketing & Advertising convention (TFM&A) in Earl's Court in London.

 

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