Proactiveinvestors recommends
Additional Information
Market: AIM
Sector: Software & Computer Services
EPIC: STF
Latest Price: 0.00p  (0,00%)
52-week High: 24.75p
52-week Low: 14.25p
1 year chart
digital-look imported chart image
1 day chart
digital-look imported chart image
Watchlist/Portfolio

Add to watchlist:

Only registered members can add into watchlist !

Register here !
smartFOCUS Group
www.smartfocus.com

smartFOCUS Group PLC (LSE:STF) is the creator of train of thought analysis, intelligent marketing software and leading edge digital marketing services that give highly intuitive email, RSS, SMS and microsite capability.

    * Everything we offer is designed with marketing in mind
    * Our company is built on both marketing experience and technical expertise
    * We develop and support our own technology

Headquartered in the UK, we operate globally from offices in Europe, Asia and the US – including our specialist US News & Media subsidiary smartFOCUS Astech. As well as high profile media brands our clients include leading financial services, telecoms, retail, utilities, travel and online gaming companies.

Full smartFOCUS Group profile here
Is STF a Buy, Sell or Hold?Get your FREE analysis of STF
Pdf

smartFOCUS wins marketing software order from Betsafe

8th Dec 2010, 8:40 am The smartFOCUS software will help Betsafe boost player retention and profitability

SmartFOCUS Group (LON:STF) has won a contact to help Betsafe - a northern European online gaming group - improve its marketing efforts.

The company will allow Betsafe to boost player retention and profitability, by using timely and relevant multi-channel communications.

"We're in a competitive and fast-moving business," said Betsafe chief executive Henrik Ekdahl Persson. “To us it's all about the best possible player experience and to maintain the most relevant communication across the player lifecycle,

“With our new CRM tool from smartFOCUS we aim to not only enable us to achieve these marketing objectives, but to do so with increased automation and efficiency.” 

Persson highlighted that smartFOCUS’ software will give Betsafe an ‘integrated view of the player’, providing information across channels, history and preferences. 

He adds: “We've grown so fast, to 500,000 players, and I'm excited about the stage smartFOCUS and its social media, multi-channel analysis, campaign management and reporting will bring us to next."

Betsafe is now going to use smartFOCUS's packaged game solution, which is specially designed for the gaming market's sophisticated digital marketing needs.

The software suite includes smartFOCUS smartMARKETER, with its Analyzer, Campaigner and Reporter components. It also has the eChannel software which communicates through e-mail, mobile, SMS, landing page, microsites, and RSS, as well as social media networks such as Twitter, Facebook and MySpace. 

"Betsafe has undergone a tremendous rate of growth since its launch,”  smartFOCUS interim chief executive Curt Bloom said.

“I'm looking forward to what we can achieve together as Betsafe reaps the benefit of our intelligent marketing solutions, and also deploys smartFOCUS eChannel to communicate with gamers across e-mail, mobile, social networks, web and SMS," Bloom added.

The financial details of the contract were not disclosed.

 

No investment advice

The Company is a publisher and is not registered with or authorised by the Financial Services Authority (FSA). You understand and agree that no content published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable or advisable for any specific person. You further understand that none of the information providers or their affiliates will advise you personally concerning the nature, potential, advisability, value or suitability of any particular security, portfolio of securities, transaction, investment strategy, or other matter.

You understand that the Site may contain opinions from time to time with regard to securities mentioned in other products, including company related products, and that those opinions may be different from those obtained by using another product related to the Company. You understand and agree that contributors may write about securities in which they or their firms have a position, and that they may trade such securities for their own account. In cases where the position is held at the time of publication and such position is known to the Company, appropriate disclosure is made. However, you understand and agree that at the time of any transaction that you make, one or more contributors may have a position in the securities written about. You understand that price and other data is supplied by sources believed to be reliable, that the calculations herein are made using such data, and that neither such data nor such calculations are guaranteed by these sources, the Company, the information providers or any other person or entity, and may not be complete or accurate.

From time to time, reference may be made in our marketing materials to prior articles and opinions we have published. These references may be selective, may reference only a portion of an article or recommendation, and are likely not to be current. As markets change continuously, previously published information and data may not be current and should not be relied upon.