www.smartfocus.com
smartFOCUS Group PLC (LSE:STF) is the creator of train of thought analysis, intelligent marketing software and leading edge digital marketing services that give highly intuitive email, RSS, SMS and microsite capability.
* Everything we offer is designed with marketing in mind
* Our company is built on both marketing experience and technical expertise
* We develop and support our own technology
Headquartered in the UK, we operate globally from offices in Europe, Asia and the US – including our specialist US News & Media subsidiary smartFOCUS Astech. As well as high profile media brands our clients include leading financial services, telecoms, retail, utilities, travel and online gaming companies.
SmartFOCUS Lands The White Company as its Latest High Profile Customer
Retail phenomenon The White Company is taking software from smartFOCUS (LON: STF) to increase customer insight and improve the flexibility of its marketing campaigns.
Financial terms of the deal were not disclosed.
The tie up will provide the perfect tonic for investors ahead of the interim results on September 29.
The White Company was founded in 1994 as a 12-page mail-order brochure, but has become one of the UK's fastest growing retailers of clothes and bedding with more than one million customers.
Joe Pack, the company’s head of brand communications, said the cutting edge smartFOCUS software will allow the in-house marketing team to segment and analyse data, build campaign databases, define campaign parameters and initiate triggered and automated campaigns.
“There were numerous reasons for us to select smartFOCUS, though one of the most compelling was the system’s usability,” Pack added.
“SmartFOCUS has provided us with an easy-to-use solution that is powerful and equipped with a range of features.
“Good marketing is about driving the business forward, and by giving our team the ability to monitor and respond to marketing opportunities, smartFOCUS will contribute to that momentum.”
SmartFocys boss Chris Underhill is understandably bullish about the group’s latest agreement.
“We have a strong presence in the retail sector, as retailers understand the strength and return of good segmentation, relevant marketing messages, speed of execution and the strength of well-handled customer data,” he explained.
“The White Company is a great success story, and we look forward to contributing to the next phase of its growth through the innovation behind our software, and the innovation it enables.”


















