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Arev Brands International welcomes Patrick Cote as a brand ambassador

Last updated: 18:51 17 Sep 2018 BST, First published: 13:51 17 Sep 2018 BST

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Cote said he was excited to join the Arev team

Arev Brands International Ltd (CSE:AREV) revealed that Patrick Cote, former mixed martial arts (MMA) athlete, has become an official brand ambassador.

He retired from the sport last year after a successful career of 15 years and now owns and operates his own multipurpose gym in Montreal, is an agent for coming MMA fighters and is also the French-language colour commentator for all UFC events.

READ: Arev Nutrition Sciences to become Arev Brands International Ltd on September 12

"I am very excited to join the Arev team as an official brand ambassador. I am a natural health products enthusiast and regular consumer of Coco-Mulsion," said Cote.

"I am also looking forward to representing the upcoming and innovative line of CBD products for athletes of all levels."

Also today, Arev revealed it had entered into an agreement with J.F. Morrisson of Montreal to manage business development plans and government relations in Quebec and Ontario.

Mr Morrisson has over 25 years' experience as a corporate development specialist, in both the private the public sectors, the company said.