Sign up United Kingdom
Proactive Investors - Run By Investors For Investors
Why invest in LVCG?
Live Company Group Plc: THE INVESTMENT CASE
INVESTMENT OVERVIEW

Live Company takes first step into US market as BRICKLIVE targets education and entertainment

The company's latest push is a joint venture agreement with US-based entertainment firm Three Six Zero, which has steered the careers of pop stars such as Calvin Harris
Lego ball
INVESTMENT OVERVIEW: LVCG The Big Picture
The company has BRICKLIVE venues all over the world

Chances are most people in the UK have held a LEGO brick at least once in their life, the colourful bricks are recognisable almost everywhere around the world, with ranges attracting adults and children alike.

It is this versatility that Live Company Group Plc (LON:LVCG) is seeking to leverage, holding events around the world that use the power of LEGO bricks to both educate and entertain children.

These can range from large events that attract hundred, to smaller BRICKLIVE cafes that parents and children can enjoy while taking a break from shopping.

Since its listing on AIM last December, the company has been pursuing an aggressive strategy of expansion and brand building, with around 60 venues expected to hold BRICKLIVE events this year across the world including in the UK, Europe, Japan, South Korea, and Brazil.

And the strategy is paying off, with the company’s share price having risen almost since re-listing in its current form in December.

US venture begins in the Lone-Star state

The latest push in what has been a fast-paced year is a joint venture agreement with US-based entertainment firm Three Six Zero, which has steered the careers of pop stars such as Calvin Harris.

The venture, dubbed Parallel Live Group, will put on its first BRICKLIVE show in the US at The Star in Texas, home of the Dallas Cowboys American football team, in January next year.
While the agreement is initially for the one show, the company said if successful it would allow for a minimum of two further shows to be staged.

“It’s the most exciting thing we’ve done all year” says Live Company’s executive chairman David Ciclitira, adding that the event will take BRICKLIVE to “a whole new level”.

The venture is already garnering interest from heavy hitters, with Parallel having already signed an agreement with Live Nation Entertainment, the largest entertainment group in the world, to promote the BRICKLIVE brand across the US and Canada.

’20 cities’ tour across China

Away from the US, Live Company is also making significant inroads into another huge market, China.

In early September the firm launched a new exhibition, BRICKLIVE Animal Paradise, at the ‘Brids Nest’ stadium in Beijing that aims to educate children about the need to protect and preserve the environment.

The exhibition contains life-sized statues, built from LEGO bricks, depicting endangered animal species in their natural habitats.

Far from being a one-off event, the Animal Paradise exhibition is scheduled to tour 20 cities in China over the next three years and is backed by The Price Albert II of Monaco Foundation.

Ciclitira thinks that this ’20 cities’ strategy can be replicated in the US market, saying that he sees a similar BRICKLIVE tour across North America “by 2020”.

Beginning of chapter two

Looking ahead, Ciclitira says the first chapter of the company’s development is coming to an end, with building the brand one of the most critical aspects of the initial period.

“We have a scalable network, it’s all about the network, the brand, and the following” he says.

At 89.5p, Live Company carries a market cap of £49.2mln.

View full LVCG profile View Profile

Live Company Group Plc Timeline

Related Articles

Email
August 15 2018
Milan Patel, dotdigital’s chief executive officer said: "This year reflects substantial progress against the company's strategic aims in accelerating our platform capabilities into the omnichannel space, continuing to innovate our product, growing geographically and deepening our relationships with our strategic partners”
Cello
April 16 2018
Global pharmaceutical R&D is forecast to reach $182bn by 2022 having grown at near 4% annually since 2006
Marketing and public relations
April 04 2018
"Our Beyond, MBooth and Publitek agencies have been stand-out performers, whilst we have achieved solid performances pretty much across the portfolio"

No investment advice

The Company is a publisher. You understand and agree that no content published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable or advisable for any specific person. You further understand that none of the information providers or their affiliates will advise you personally concerning the nature, potential, advisability, value or suitability of any particular security, portfolio of securities, transaction, investment strategy, or other matter.

You understand that the Site may contain opinions from time to time with regard to securities mentioned in other products, including company related products, and that those opinions may be different from those obtained by using another product related to the Company. You understand and agree that contributors may write about securities in which they or their firms have a position, and that they may trade such securities for their own account. In cases where the position is held at the time of publication and such position is known to the Company, appropriate disclosure is made. However, you understand and agree that at the time of any transaction that you make, one or more contributors may have a position in the securities written about. You understand that price and other data is supplied by sources believed to be reliable, that the calculations herein are made using such data, and that neither such data nor such calculations are guaranteed by these sources, the Company, the information providers or any other person or entity, and may not be complete or accurate.

From time to time, reference may be made in our marketing materials to prior articles and opinions we have published. These references may be selective, may reference only a portion of an article or recommendation, and are likely not to be current. As markets change continuously, previously published information and data may not be current and should not be relied upon.

© Proactive Investors 2018

Proactive Investors Limited, trading as “Proactiveinvestors United Kingdom”, is Authorised and regulated by the Financial Conduct Authority.
Registered in England with Company Registration number 05639690. Group VAT registration number 872070825 FCA Registration number 559082. You can contact us here.

Market Indices, Commodities and Regulatory News Headlines copyright © Morningstar. Data delayed 15 minutes unless otherwise indicated. Terms of use