Sign up UNITED KINGDOM
Proactive Investors - Run By Investors For Investors

Netflix is winning the popularity contest versus YouTube among younger viewers, says Forbes

A new report from Cowen Insights, which Forbes cites, showcases the prominence of Netflix in homes
Netflix display on a tablet
Netflix is also introducing 'Smart Downloads' whereby TV episodes can be can automatically deleted and updated

Netflix Inc (NASDAQ:NFLX) is winning the popularity contest among the much-wooed younger set of 18- to 34-year-old viewers, says a report in Forbes Magazine.

The Forbes article says that the streaming service is even managing to draw more younger viewers than Alpabet Inc's (NASDAQ:GOOG) YouTube service.

Indeed, a new report from Cowen Insights, which Forbes cites, underlines the prominence of Netflix in homes, particularly where millennials are watching.

Cowen said that 39% of survey respondents who were between the ages of 18 and 34 used Netflix most often to view video content on their televisions.

That figure beats YouTube, which was the first choice for just 17% of respondents while basic cable only generated the most interest from 13% of respondents. Amazon Prime video fared worst with just a 3% following among respondents.

Netflix boasts 125mln members globally and plans to invest nearly $8bn in original content this year, according to Forbes.

Raising the curtain on a new feature

News of the surge in interest among millennials in Netflix comes as the streaming service unveils a new feature aimed at further increasing their customer loyalty.

The company today introduced so-called Smart Downloads, which means that Netflix can delete any particular TV episode downloaded and automatically download the next episode. “You watch, we do the work,” Netflix said.

Smart Downloads is initially available on Android phones and tablets.

Netflix shares were flat at US$417.09 in afternoon trade today.

View full NFLX profile View Profile

Netflix Timeline

No investment advice

The Company is a publisher. You understand and agree that no content published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable or advisable for any specific person. You further understand that none of the information providers or their affiliates will advise you personally concerning the nature, potential, advisability, value or suitability of any particular security, portfolio of securities, transaction, investment strategy, or other matter.

You understand that the Site may contain opinions from time to time with regard to securities mentioned in other products, including company related products, and that those opinions may be different from those obtained by using another product related to the Company. You understand and agree that contributors may write about securities in which they or their firms have a position, and that they may trade such securities for their own account. In cases where the position is held at the time of publication and such position is known to the Company, appropriate disclosure is made. However, you understand and agree that at the time of any transaction that you make, one or more contributors may have a position in the securities written about. You understand that price and other data is supplied by sources believed to be reliable, that the calculations herein are made using such data, and that neither such data nor such calculations are guaranteed by these sources, the Company, the information providers or any other person or entity, and may not be complete or accurate.

From time to time, reference may be made in our marketing materials to prior articles and opinions we have published. These references may be selective, may reference only a portion of an article or recommendation, and are likely not to be current. As markets change continuously, previously published information and data may not be current and should not be relied upon.

© Proactive Investors 2018

Proactive Investors Limited, trading as “Proactiveinvestors United Kingdom”, is Authorised and regulated by the Financial Conduct Authority.
Registered in England with Company Registration number 05639690. Group VAT registration number 872070825 FCA Registration number 559082. You can contact us here.

Market Indices, Commodities and Regulatory News Headlines copyright © Morningstar. Data delayed 15 minutes unless otherwise indicated. Terms of use