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Keywords Studios makes number of key appointments to strengthen the business

The AIM-listed firm said Igor Efremov, who had various roles in Enterprise Systems Management at Electronic Arts before founding and running Sperasoft, has been appointed to the new role of chief commercial officer
video game controller
Keywords has also appointed Andrew Brown to the newly created role of chief marketing officer

Keywords Studios PLC (LON:KWS) has announced it has made a number of key appointments within its leadership team to strengthen the business, further drive integration and support its continued growth path.

The AIM-listed firm said Igor Efremov, who had various roles in Enterprise Systems Management at Electronic Arts, before founding and running Sperasoft, which was acquired by Keywords in December 2017, has been appointed to the new role of chief commercial officer. 

READ: Keywords Studios launches investment arm Keywords Ventures

In this position, Efremov will lead the seven global service lines of Keywords as well as the global business development team which continues to be ably led by Michael Wallen. 

The company said Efremov assumes the leadership of the service lines from Giacomo Duranti, COO, and the business development responsibility from Andrew Day, CEO.

Giacomo Duranti retains responsibility for global operations, IT, legal and M&A execution and will now take on the leadership of Human Resources and the Regional, Country and Studio Management organisation which had been headed up by Andrew Day.  He will be supported by Mark Rizzo, formerly COO of Sperasoft who is taking up the role of global operations director.

Keywords has also appointed Andrew Brown to the newly created role of chief marketing officer and Jamie Campbell, who joined the Ggroup through the acquisition of d3t Ltd in October 2017, has taken up the role of service line director for the Engineering Services Line.

Andrew Day, chief executive officer of Keywords Studios, said: "These changes and additions to our leadership team at Keywords add capability and capacity as we continue to develop our global video games services platform.”

He added: ”Welcoming companies into the Keywords family and integrating them including to the extent of complementing the leadership team with talented individuals from those companies, is something we pride ourselves on and it is pleasing to see this being reflected in these latest people moves.”

 

 

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