Sign up UNITED KINGDOM
Proactive Investors - Run By Investors For Investors
Why invest in TMG?
RYVL: THE INVESTMENT CASE

The Marketing Group starts new chapter with rebrand to RYVL

The name change and rebrand marks the end of a restructuring under chief executive Adam Graham, who was appointed in November 2016
Rebranding
INVESTMENT OVERVIEW: TMG The Big Picture
TMG says future acquisitions will increasingly target technology-centric businesses

The Marketing Group PLC (NASDAQ OMX:TMG) is to launch a global corporate rebrand while changing its name to RYVL.

The marketing network said the rebrand marked the completion of a restructuring programme under chief executive Adam Graham, who was appointed to the company board in November 2016.

The firm added that all 15 of its agencies, including brands such as Channelzero, Ranieri and TRUTH, have been rebranded to include RYVL alongside their respective names.

The group will adopt RYVL as the operating name with immediate effect while shareholder approval will be sought to change the name of the company at an Extraordinary General Meeting to be scheduled at a later date.

The company added that future acquisitions would increasingly target technology-centric businesses that offer higher value services to end clients while it would seek to scale the business through a matrix organisational structure with regional and discipline leads reporting to the chief executive.

Adam Graham, TMG’s chief executive, said: “Clients are looking for a unified experience and we’re breaking down all the silos and creating a new group model without the fiefdoms, politics and layers of suffocating bureaucracy that have caused the well-documented problems of today’s big ad networks.”

Upcoming blockchain-enabled data marketplace

A rebrand isn’t the only new thing coming out of TMG, as it plans to launch a blockchain-enabled marketplace that will enable consumers to take back control of their personal data.

There is an adage relating to the internet that says if you are not paying for the product, you are the product, which basically means the owners of many of the sites you visit are selling your personal data.

The TRUTH Data Cloud, launched by TMG’s TRUTH subsidiary, will let users choose to sell their personal data to brands, agencies and publishers and directly benefit from its use in personalised advertising, in the form of discounts and offers on goods and services or as currency.

Beyond building an efficient advertising ecosystem, the aim is to create a global marketplace for the efficient buying and selling of advertising data.

The new service is fully compliant with the General Data Protection Regulations that came into force in the European Union on May 25.

“The TRUTH Data Cloud will openly reward consumers for transparent, permission-based use of their personal data, unlike the recent Facebook data scandal and the pervasive nature of digital advertising - unwittingly powered by consumers’ personal data,” TMG said.

In return for access to their personal data, consumers will receive TRUTH Tokens, which represent consumer data held securely within the blockchain-enabled TRUTH Data Cloud.

TRUTH tokens can be exchanged for discounts on goods and services or exchanged for their preferred currency.

For the geeks out there, the TRUTH Data Cloud will have open application programme interfaces (APIs) and software development kits (SDKs) to encourage third-party applications to integrate with the marketplace.

This will create huge potential for the platform’s uses, such as influencer marketing, loyalty programmes and customer relationship marketing, The Marketing Group said.

StylePoints, a digital loyalty scheme operator, has already signed up for the platform, as has Narratrs, a platform that enables people with large followings on social media sites to get paid for plugging products.

“Now is the time to address how we use big data in the advertising industry. Personal data is being used without consumer permissions. Brands’ advertising spend is being wasted and consumers are receiving too much irrelevant content,” Graham said.

“With the TRUTH Data Cloud, we want to give consumers the power to control their own data and give advertisers and publishers the reassurance they are using that data with consumers’ explicit consent,” he added.

View full TMG profile View Profile

RYVL Timeline

Related Articles

integrated electronics
January 31 2018
Cross-selling initiatives generated sales of £2.3mln in the final quarter of 2017, which was nearly double the level of the prior year
Project management
June 05 2018
"We have made good progress implementing our strategy; extended our bank facility with HSBC; and completed a significant step to stabilise WYG's position in light of the potential impact of Brexit," said CEO, Douglas McCormick
data
March 14 2018
Chief executive Jeff Stusek also noted the information management specialist made significant acquisitions last year.

No investment advice

The Company is a publisher. You understand and agree that no content published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable or advisable for any specific person. You further understand that none of the information providers or their affiliates will advise you personally concerning the nature, potential, advisability, value or suitability of any particular security, portfolio of securities, transaction, investment strategy, or other matter.

You understand that the Site may contain opinions from time to time with regard to securities mentioned in other products, including company related products, and that those opinions may be different from those obtained by using another product related to the Company. You understand and agree that contributors may write about securities in which they or their firms have a position, and that they may trade such securities for their own account. In cases where the position is held at the time of publication and such position is known to the Company, appropriate disclosure is made. However, you understand and agree that at the time of any transaction that you make, one or more contributors may have a position in the securities written about. You understand that price and other data is supplied by sources believed to be reliable, that the calculations herein are made using such data, and that neither such data nor such calculations are guaranteed by these sources, the Company, the information providers or any other person or entity, and may not be complete or accurate.

From time to time, reference may be made in our marketing materials to prior articles and opinions we have published. These references may be selective, may reference only a portion of an article or recommendation, and are likely not to be current. As markets change continuously, previously published information and data may not be current and should not be relied upon.

© Proactive Investors 2018

Proactive Investors Limited, trading as “Proactiveinvestors United Kingdom”, is Authorised and regulated by the Financial Conduct Authority.
Registered in England with Company Registration number 05639690. Group VAT registration number 872070825 FCA Registration number 559082. You can contact us here.

Market Indices, Commodities and Regulatory News Headlines copyright © Morningstar. Data delayed 15 minutes unless otherwise indicated. Terms of use