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Live Company Group launches BRICKLIVE ASEAN tour in Jakarta

The event will run in Jakarta for ten days, with other tour locations including Thailand, Malaysia and Singapore
Lego bricks
The event showcases the launch of four newly commissioned LEGO models

Live Company Group Plc (LON:LVCG) has launched its BRICKLIVE ASEAN tour in Jakarta, Indonesia, which will run across ten days from June 7.

The AIM-listed media group said the event was being run in partnership with Thai entertainment conglomerate, BEC-Tero Entertainment Public Company Limited, with event sponsorship from online retailer Tokopedia.

WATCH: Live Company sees "huge potential" for BRICKLIVE Kids in China

The company added that Tokopedia were using virtual reality to engage audiences using VR technology in the PIK Avenue mall. where the event is based, with LEGO-themed stands.

Additional sponsorship for the event came from CIMB Niaga, who have a digital lounge in the shopping centre featuring BRICKLIVE promotional content as well as promoting the shows across various channels.

Live Company said there were 12 other media partners for the shows including 90.4 Cosmopolitan FM, GOTOMALLS.com and merdeka.com.

The event showcases the launch of four newly commissioned LEGO models that represent locations of the ASEAN Tour: a Tuk Tuk (Bangkok), National Monument (Indonesia), Petronas Towers (Malaysia), and Merlion (Singapore).

In Jakarta, the event will occupy two floors of the PIK Avenue mall, with the first floor featuring a stage bearing the red and yellow BRICKLIVE colours, where dance competitions and other interactive activities will be hosted for the duration of the show.

The second floor of the event will host a LEGO retail shop in addition to several other BRICKLIVE features.

David Ciclitira, executive chairman of Live Company, said: "To begin the ASEAN tour with such a strong ten-day show in the prestigious PIK Avenue demonstrates our belief in BRICKLIVE and our ambitions for the brand.

He added: “The event incorporates such an impressive variety of attractions, from dancing to VR, adding to the universal appeal of the BRICKLIVE offering. That we have been able to secure specially commissioned models as teasers of the ASEAN Tour locations to come is particularly exciting and we cannot wait to take the show around the region."

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