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Seeing Machines welcomes latest European road safety proposals

The driver safety technology company liked the look of the key recommendations of the European Commission's "Europe on the Move: Commission completes its agenda for safe, clean and connected mobility" initiative
Driver using phone while driving
All new cars, vans, lorries and buses sold in Europe would be fitted, as standard, with drowsiness and distraction monitoring technology

Seeing Machines Limited (LON:SEE) has welcomed the key recommendations of the European Commission issued in Brussels yesterday on road safety.

Focused on the mobility sector, the Commission has put forward measures to lead an integrated policy for the future of road safety, with specific proposals to mandate that new models of vehicles are equipped with advanced safety features.

READ: Seeing Machines says regulatory developments support case for driver monitoring systems​

Driver monitoring technology specialist Seeing Machines said the proposals represent a significant advancement beyond the recent Euro NCAP "Pursuit of Vision Zero" Roadmap 2025, which identified driver monitoring systems (DMS) as a primary safety feature, required by 2020 for any new on-road vehicle to achieve a full safety rating.

Under the proposed “Europe on the Move” requirements, all new cars, vans, lorries and buses sold in Europe would be fitted, as standard, with drowsiness and distraction monitoring technology.

Seeing Machines' platform technology has the know-how to deliver real-time understanding of drivers and operators through tracking of heads, faces and eyes for DMS across multiple transport sectors to enhance safety, the company noted.

"We are delighted with this news and have been waiting for some time for governments to formally recognise the importance of driver monitoring technology as a safety feature in advanced driver assistance systems,” said Ken Kroeger, the chairman and chief executive officer of Seeing Machines.

“We believe Seeing Machines is best placed to supply automotive grade DMS and we look forward to shaping the future of safety with automotive and heavy vehicle manufacturers and suppliers for road users around the world," he added.

Shares in Seeing Machines were up 2.2% at 9.2p in mid-morning trading.

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