Excluding the impact of the long Easter weekend which was included this time around, like-for-likes grew a steady 1.0% - an acceleration from the 0.5% rate of growth seen in the prior quarter.
“Our Q1 performance – even when adjusted for increased sales from an early Easter – represents genuine momentum,” said Asda’s chief executive Roger Burnley.
Competition among UK food retailers has been fierce for a while now and Asda, like its peers, has been trimming its prices to try to attract more customers.
That strategy paid off in the quarter, with the supermarket adding almost a quarter-of-a-million new customers.
As a result, Asda’s gross profit rate fell with last year, although operating income increased.
Walmart boss Doug McMillon said he was “pleased with the response of [his] UK colleagues” following the Asda-Sainsbury’s proposal.