Sign up UNITED KINGDOM
Proactive Investors - Run By Investors For Investors

Taptica CEO expects brand advertising growth in 2018, while GDPR and Facebook fallout unlikely to affect business

Hagai Tal said the revenue and underlying earnings margin of the brand advertising division were expected to increase through market growth and cost savings
Man using mobile phone on public transport
Tal said issues around Facebook and data protection were unlikely to affect the business

The chief executive of mobile advertiser Taptica International PLC (LON:TAP), Hagai Tal, has said that the group is expecting growth in its brand advertising division over 2018, with fallout from the Facebook scandal and new EU data protection rules unlikely to impact business.

During a question and answer session with investors, Tal said the revenue and underlying earnings (EBITDA) margin of the brand advertising division were expected to increase through market growth as well as cost efficiencies and savings, particularly in data acquisition costs.

READ: Taptica boosted by mobile advertising surge in US and China

He added that a decline in EBITDA margins had been influenced by the EBITDA-negative nature of its acquisition of Tremor, which the company has since improved.

When asked about the impact of the Facebook scandal and the new EU General Data Protection Regulation (GDPR) on Tapitca, Tal said the group felt comfortable about long-term growth and that the issues around Facebook and the GDPR were unlikely to affect the business model.

In a more general outlook for the coming year, Tal said the group was confident on delivering solid year-on-year growth in line with market expectations.

In mid-morning trading Thursday, Taptica shares were up 3.3% at 305p.

View full TAP profile View Profile

Taptica International Timeline

Video
January 11 2018

Related Articles

Media junkie
February 13 2018
In modern parlance, Ebiquity is making a pivot towards becoming the "world's leading tech-enabled marketing and media analytics consultancy"
Email
February 13 2018
The shares are up 50% over the last year as the company's international expansion gains momentum
marketing
November 15 2017
Next Fifteen Communications expects another strong performance in the second half

No investment advice

The Company is a publisher. You understand and agree that no content published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable or advisable for any specific person. You further understand that none of the information providers or their affiliates will advise you personally concerning the nature, potential, advisability, value or suitability of any particular security, portfolio of securities, transaction, investment strategy, or other matter.

You understand that the Site may contain opinions from time to time with regard to securities mentioned in other products, including company related products, and that those opinions may be different from those obtained by using another product related to the Company. You understand and agree that contributors may write about securities in which they or their firms have a position, and that they may trade such securities for their own account. In cases where the position is held at the time of publication and such position is known to the Company, appropriate disclosure is made. However, you understand and agree that at the time of any transaction that you make, one or more contributors may have a position in the securities written about. You understand that price and other data is supplied by sources believed to be reliable, that the calculations herein are made using such data, and that neither such data nor such calculations are guaranteed by these sources, the Company, the information providers or any other person or entity, and may not be complete or accurate.

From time to time, reference may be made in our marketing materials to prior articles and opinions we have published. These references may be selective, may reference only a portion of an article or recommendation, and are likely not to be current. As markets change continuously, previously published information and data may not be current and should not be relied upon.

© Proactive Investors 2018

Proactive Investors Limited, trading as “Proactiveinvestors United Kingdom”, is Authorised and regulated by the Financial Conduct Authority.
Registered in England with Company Registration number 05639690. Group VAT registration number 872070825 FCA Registration number 559082. You can contact us here.

Market Indices, Commodities and Regulatory News Headlines copyright © Morningstar. Data delayed 15 minutes unless otherwise indicated. Terms of use