Live Company Group Plc (LON:LVCG) has launched a permanent hotel fixture BRICKLIVE Kid’s Club in The Westin Chosun Haevichi Resort in Guam, having signed a three-year contract with South Korea’s Haevichi Hospitality Guam Inc.
The AIM-listed firm said the BRICKLIVE Kids’ Club creates a colourful 100 square metre play zone with 18,000 bricks with a brick wall, graffiti wall, race track zone and Build Zones featuring LEGO Friends and City Bricks.
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The group said the concept is a mini version of the two larger BRICKLIVE Centres already located in shopping centres in Seoul and builds on the success of Brick Live’s first hotel-based BRICKLIVE pop-up created in the Ananti Cove Hotel in Busan last August.
Live Company added that it expects this deal to be the first of additional signings over the course of 2018, as it looks to roll out BRICKLIVE Kids’ Club with additional partners throughout the Far East.
David Ciclitira, executive chairman at Live Company, said "we are very excited to extend mini BRICKLIVE hubs into hospitality spaces to make BRICKLIVE even more accessible.”
He added:” I am personally passionate about providing a learning environment where children can experience that there is no limit to their creativity – so launching a club specially for kids, with the opportunity too scale via our network, felt like a natural step.”