Sign up United Kingdom
Proactive Investors - Run By Investors For Investors

Live Company Group makes further inroads into China

Sooner or later, someone's going to come up with the idea of a Chinese wall made of Lego
Lion made of Lego bricks
Lego the lion

Live Company Group Plc (LON:LVCG) said a second permanent BRICKLIVE centre, based around fun with LEGO bricks, is to open in China.

Brick Live Centre Education Development (Beijing) Limited, a joint venture of which Live Company (LVCG) is a member, has agreed to open a BRICKLIVE centre in Shanghai in the autumn of this year.

WATCH: Live Company Group ‘run of its feet with interest’ and new launches

The first BRICKLIVE centre in China is scheduled to open next month in the ski resort of Fulong Chongli.

Having signed up two partners in China this year LVCG said it is planning to unveil up to three more later this year and then five more each year thereafter.

LVCG also revealed it has secured a five-year licensing deal with Cross Media Group of Seoul, South Korea, for the exclusive right to open and operate BRICKLIVE branded kids cafes in China.

Under the agreement, a minimum of five cafes will be launched in 2018, rising to 30 by the end of 2019 and 100 by the end of 2022.

Meanwhile, following LVCG’s successful show in New York in February of this year, the company has decided to launch the BRICKLIVE brand across the US and to discontinue the LEGO LIVE brand.

"BRICKLIVE is a global brand with an already firm foothold in 17 countries, so we are very excited to extend our reach further into the Far East with two permanent centres in China. A hugely important market for us, we're looking forward to further building our presence there via exhibitions and shows as well as BRICKLIVE events in coming years," said David Ciclitira, LVCG’s executive chairman.

Shares in LVCG rose 2.7% in the first hour of trading on Thursday.

View full LVCG profile View Profile

Live Company Group Plc Timeline

Related Articles

mobile phone
June 19 2018
The marketing group has already said profits for the full-year will be ahead of expectations despite only being halfway through its current financial year
Milan Patel, dotdigital’s chief executive officer said: "This year reflects substantial progress against the company's strategic aims in accelerating our platform capabilities into the omnichannel space, continuing to innovate our product, growing geographically and deepening our relationships with our strategic partners”
April 16 2018
Global pharmaceutical R&D is forecast to reach $182bn by 2022 having grown at near 4% annually since 2006

© Proactive Investors 2018

Proactive Investors Limited, trading as “Proactiveinvestors United Kingdom”, is Authorised and regulated by the Financial Conduct Authority.
Registered in England with Company Registration number 05639690. Group VAT registration number 872070825 FCA Registration number 559082. You can contact us here.

Market Indices, Commodities and Regulatory News Headlines copyright © Morningstar. Data delayed 15 minutes unless otherwise indicated. Terms of use