UK healthcare firm Concepta PLC (LON:CPT) has signed a marketing agreement with Chinese Wei Yi Bei Lian Information Technology Co. Ltd (BB Link) which provides free WiFi in 1,500 maternity hospitals across China.
The AIM-listed group said when patients connect to BB Link's WiFi service, Concepta’s landing page will be displayed with an overview of its myLotus fertility product and a link to the company’s website for more information.
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The firm said, initially, the Concepta landing page will be launched in a select number of hospitals, and longer term, the company will be able to reach "hundreds of thousands of women in a phased rollout, through a highly targeted marketing channel."
It added that Concepta’s distributors will also train doctors at these hospitals on the myLotus product, enabling them to provide the necessary information.
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Erik Henau, Concepta's CEO said: “Co-operation with BB Link allows us to target the most relevant potential users of myLotus in a cost-effective way.”
He added: "This is an important step in building our consumer brand in China and in working with the hospital route to market."
In early trading, Concepta's shares were up 2.5% at 6.10p.