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Concepta signs marketing deal with Chinese firm which provides free WiFi in maternity hospitals

Last updated: 08:15 15 Feb 2018 GMT, First published: 07:52 15 Feb 2018 GMT

MyLotus fertility product
Concepta’s distributors will also train doctors at these hospitals on the myLotus product, enabling them to provide the necessary information

UK healthcare firm Concepta PLC (LON:CPT) has signed a marketing agreement with Chinese Wei Yi Bei Lian Information Technology Co. Ltd (BB Link) which provides free WiFi in 1,500 maternity hospitals across China.

The AIM-listed group said when patients connect to BB Link's WiFi service, Concepta’s landing page will be displayed with an overview of its myLotus fertility product and a link to the company’s website for more information.

READ: Concepta says myLotus fertility product got an “excellent reception” at meeting of potential distributors in China

The firm said, initially, the Concepta landing page will be launched in a select number of hospitals, and longer term, the company will be able to reach "hundreds of thousands of women in a phased rollout, through a highly targeted marketing channel."

It added that Concepta’s distributors will also train doctors at these hospitals on the myLotus product, enabling them to provide the necessary information.

READ: Concepta shares “invaluable” data from Chinese hospital tests of fertility product

Erik Henau, Concepta's CEO said: “Co-operation with BB Link allows us to target the most relevant potential users of myLotus in a cost-effective way.”

He added: "This is an important step in building our consumer brand in China and in working with the hospital route to market."

In early trading, Concepta's shares were up 2.5% at 6.10p.

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