www.purecircle.com
PureCircle gets US FDA green light for new high purity sweetener
PureCircle (LON:PURE) said its latest natural high purity sweetener, SG95, has received a ‘No Objection letter’ from the US Food and Drug Administration (FDA) for its use as a food and beverage ingredient in the United States. The company said SG95 will enable it to offer a wider and more flexible array of stevia products, and it will help to further accelerate stevia adoption in the important US market.
“The launch of SG95 is a very exciting development for PureCircle in the United States with considerable future potential in global markets,” PureCircle CEO & MD Magomet Malsagov said.
“Expanded use of sweet glycosides from the stevia plant in a highly consistent blend provides both formulation and economic benefits to our customers ... SG95 will provide an additional compelling product in many applications.”
According to PureCircle, the new high purity sweetener delivers great taste and consistency as well as pricing well below sugar. “The product is ideally suited for applications formulated with both sugar and SG95 to achieve a low cost solution to partial sugar and calorie reduction and provide further incentive to application development.”



















