Sign up United Kingdom
Proactive Investors - Run By Investors For Investors

Live Company Group surges after it signs deal in Brazil

Executive chairman David Ciclitira said the company had "a 100% strike rate" in its institutional funding round
Lego bricks event
BRICKLIVE’s format has universal appeal

Live Company Group Plc (LON:LVCG), the Lego bricks events organiser, has entered into a six-year contract relating to BRICKLIVE events in Brazil.

The contract is with Universal Entretenimento e Produções (UEP) and will see UEP organise, promote and stage each BRICKLIVE event, while Live Company subsidiary Bricklive International (BLI) will source and provide content for the events.

Licence fees

BLI will receive licence fees with the potential for further revenues through merchandising and additional content income.

Shares in Live Company shot up, despite the company revealing it had raised £1.6mln through a placing of shares at 35p a pop.

The funds raised will support BRICKLIVE’S increased network in South America and Asia.

"To start 2018 with such a significant increase in contracted events speaks volumes for the success of the BRICKLIVE brand. Having had such a successful start to the year, I look forward to continued growth in 2018, especially in our expanded emerging markets. We are delighted to welcome our new institutional and other investors to the register, including Miton Group PLC," said David Ciclitira, the executive chairman of Live Company.

READ: Live Company building​ on the popularity of a children's favourite

Speaking to Proactive Investors, Ciclitira said the company could theoretically have raised more money, such was the enthusiasm of the institutions, “but we don’t need the extra money at the moment”.

“Our broker, Shard Capital, thinks it might be because the business is a lot easier to understand than the usual stream of miners and biotechs that are looking for backing from fund managers,” he quipped.

Ciclitira identified China as a key market for Live Company, but in all probability, there is hardly a region in the world where the idea of Lego shows is not going to be a goer.

“It’s a universal concept,” the executive chairman said.

Questioned about the barriers to the entry, Ciclitira said running these sorts of shows might look easy, but it is essential to have the creativity, the relationship with Lego and the right team of people.

“It’s about having the partnerships, and having those partnerships at every level,” he said.

For a relatively new company, the BRICKLIVE brand has already made an impact on the primary audience: the kids (although he also mentioned the existence of AFOLs – adult friends of Lego).

“I had some feedback from kids in Switzerland, and the kids remembered the BRICKLIVE brand. It’s incredible.”  

 

Shares in Live Company were up 17.4% to 49.9p towards the end of trading on Monday.

--- adds management comment and share price ---

 

View full LVCG profile View Profile

Live Company Group Plc Timeline

Related Articles

Clint Eastwood
May 25 2018
The group’s first piece of original content, a documentary called Pandas, premiered on 24 March this year, to positive reviews.
Lego
July 11 2018
From an almost standing start in 2016, the group is scheduled to run Bricklive banded shows at 60 venues this year
Media junkie
February 13 2018
In modern parlance, Ebiquity is making a pivot towards becoming the "world's leading tech-enabled marketing and media analytics consultancy"

No investment advice

The Company is a publisher. You understand and agree that no content published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable or advisable for any specific person. You further understand that none of the information providers or their affiliates will advise you personally concerning the nature, potential, advisability, value or suitability of any particular security, portfolio of securities, transaction, investment strategy, or other matter.

You understand that the Site may contain opinions from time to time with regard to securities mentioned in other products, including company related products, and that those opinions may be different from those obtained by using another product related to the Company. You understand and agree that contributors may write about securities in which they or their firms have a position, and that they may trade such securities for their own account. In cases where the position is held at the time of publication and such position is known to the Company, appropriate disclosure is made. However, you understand and agree that at the time of any transaction that you make, one or more contributors may have a position in the securities written about. You understand that price and other data is supplied by sources believed to be reliable, that the calculations herein are made using such data, and that neither such data nor such calculations are guaranteed by these sources, the Company, the information providers or any other person or entity, and may not be complete or accurate.

From time to time, reference may be made in our marketing materials to prior articles and opinions we have published. These references may be selective, may reference only a portion of an article or recommendation, and are likely not to be current. As markets change continuously, previously published information and data may not be current and should not be relied upon.

© Proactive Investors 2018

Proactive Investors Limited, trading as “Proactiveinvestors United Kingdom”, is Authorised and regulated by the Financial Conduct Authority.
Registered in England with Company Registration number 05639690. Group VAT registration number 872070825 FCA Registration number 559082. You can contact us here.

Market Indices, Commodities and Regulatory News Headlines copyright © Morningstar. Data delayed 15 minutes unless otherwise indicated. Terms of use