Investors in Brave Bison Group plc (LON:BBSN), the digital media and social video specialist, will be heartened by the news its net revenues for the year will come in ahead of forecast at around £9.1mln.
“The group continues to move up the value chain, with an increased focus on production and branded content deals, resulting in higher-margin revenues,” it said in its trading update.
This process has taken a little longer than anticipated, Brave Bison conceded, meaning it will take “somewhat longer” to achieve profitability.
Even so, losses will narrow substantially from the £1.8mln deficit posted in 2016 to around £900,000 for the year just closing (at the EBITDA level).
The 2017 figure that takes into account a £400,000 hit from adverse currency movements, but excludes exceptional items.
More importantly, with around £4.1mln in cash, Brave Bison is funded to reach profitability.
Three prongs to the business
Brave Bison is a digital media specialist that helps brands, content creators and publishers build and engage audiences through the use of media. It has three divisions: Brave Studio; Brave Brand; and Brave Talent.
Brave Studio is the company’s in-house studio that creates original content solutions to help “redefine how people feel about brands”.
Brave Brand has created social media campaigns for a range of companies including Coca Cola and Turkish Airlines.
Brave Talent is a management agency that represents “some of the biggest social influencers in the world”, and matches brands with personalities to generate the most amount of traction.
Among those on its books is Jérôme Jarre, of YouTube fame.