In a world where preventive medicine is gaining so much traction, PreveCeutical Medical Inc (CSE:PREV, OTCQB:PRVCF) is bidding to grab a large share of this massive pie.
"Medicine has been, basically, you've cut yourself, you put a Band-Aid on. We are doing the opposite. We're putting a skin coating on you so you can cut yourself," explains Stephen Van Deventer, chief executive at the new Canada-listed start up, on the firm's basic focus.
He describes his as a 'preventive healthcare' company, which sets itself apart from rest of the field due, mainly, to its world class management and cutting edge technologies.
And the upside for investors looks promising too.
Van Deventer aims to grow the firm's valuation from its current $40mln market cap to $1bn plus in the next few years simply via its intellectual property (IP).
The firm has several programs on the go but among the most eye-catching perhaps is its work on the venom from the Caribbean Blue Scorpion, which has been shown to impact aggressive cancers, such as breast and brain.
Van Deventer said he came across a doctor, who for over 15 years, treated over 10,000 people combined with the venom for cancer and arthritis in the Dominican Republic and Cuba with great success.
PreveCeutical's Chief Science Officer Dr Mak Jawadekar is now directing a pre-clinical research and development program to synthesize the venom, to register the synthetic product as an IND (Investigational New Drug)
The company is already selling CELLB9 on the internet - a dietatary supplement treatment containing peptides from the scorpion, the aim is to increase revenues considerably by a marketing campaign.
Targetting Far East and Middle East..
Markets aimed at initially for the venom products will be in the Far East and Middle East, while a version for pets is being put together for North America and the West, where Van Deventer says people are not so amenable to the venom as a treatment idea.
Elsewhere, and here's the big one.... the group's dual gene therapy has 'massive' potential, says Van Deventer, as it represents a potential cure for both diabetes and obesity.
These are arguably the two biggest health problems plaguing our planet today and have a US$1.3trn a year financial impact to the planet, suggests the company boss.
The firm has found out what gene pre-disposes a person to have the conditions and is now working on a gene -silencing technology.
"We are less than four years away from proving that and applying for an IND (investigational new drug)," explains Van Deventer.
And these are not the only irons in the fire. The group also signed a letter of intent in August on a painkiller, it says, is stronger than Fentanyl and morphine, in a deal which should close this month (October).
It is non-addictive, and should have a fairly quick route to market, reckons Van Deventer.
Delivering patented system..
Last but not least, the firm's Sol-Gel program is delivering a patented system, which can deliver any kind of drug, but the focus now is cannabinoids, via the nose and can be used in adults and children too.
The benefit is that as the gel stays in the naval cavity and is released, bypasses the liver, kidney’s and digestive track, and so smaller amounts of the drug can be used, costing less with greater efficiency.
The program received a huge boost last month, when it struck a research and development supply deal with a licensed Canadian producer (LP) of medical cannabis. The LP will supply PreveCeutical with cannabis oil and dried cannabis plant extract.
An import permit is expected this year so Preveceutical can begin importing cannabis from Canada to Australia so it can start developing the treatments.
To sum up for investors, Van Deventer says investors should look at the strength of the management team he has assembled to assess the group's potential.
"None of our people would sign up if they thought it would be a failure. Let’s bet on the jockey’s not the horse, however in this case we have both the Jockey’s and horses." he suggests.
That list of management includes Dr Mak Jawadekar, who was with drugs giant Pfizer for 28 years. Dr Harry Parekh, chief research officer, is a senior lecturer at the University of Queensland, Australia, and Brian Harris, VP of corporate development, was the founder of what is now Ticketmaster.
So PreveCeutical's portfolio is certainly quite eye-catching and its plans to grow in a rapidly expanding market are ambitious. Preveceutical could certainly be one to watch in coming months.