eve Sleep PLC (LON:EVE) has signed a major retail partnership agreement with Karstadt, one of Germany's leading department store chains, giving the online mattress group a presence in all its 79 stores across Germany.
In a statement, the AIM-listed firm – which only floated on May 18 – said, as part of the exclusive agreement, from 1 November 2017 each Karstadt store will feature an eve retail space, showcasing the eve mattress, pillow and bed frame and allow customers to try out the products and then purchase either in store or online at www.evemattress.de or www.Karstadt.de.
Karstadt's stores are located across Germany , with multiple stores in major cities including Berlin, Hamburg and Munich.
It added, once launched, eve's physical brand presence will span 143 stores across the UK and Germany following the recent expansion of the company's agreement with Next Plc’s Next Home business.
Jas Bagniewski, eve Sleep’s chief executive officer, commented: "Today's agreement marks a major development for eve's European brand awareness and demonstrates our commitment to growing market share in key territories.”
He added: “Germany is the largest mattress market in Europe and the quality, scale and country-wide spread of Karstadt stores across major cities in Germany substantially increases eve's retail footprint, exposing new customers to our exceptional sleep products and creating an easy route to purchase."
In early trading, eve Sleep shares were 1.2%, or 1.0p higher at 81.5p.
eve Sleep will announce its interim results for the 26-week period ended 30 June 2017 on Wednesday September 13.