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Google to outline plan to meet EU order to stop favouring own shopping service in search results

Google was fined a record €2.42bn fine by the EU for abusing its dominance in Europe by giving rival shopping sites an unfair advantage in search results
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Google has so far failed to address the EU's concerns about how it displays its search results

Google will today outline its plan to meet an order by the European Commission to stop favouring its own comparison-shopping service, parent company Alphabet Inc. (NASDAQ:GOOG) said.

In June the search engine was fined a record €2.42bn fine by the EU for abusing its dominance in Europe by giving rival shopping sites an unfair advantage in search results.

The EU said Google gave its own shopping service a prominent position in search ranking and ordered the company to overhaul its search results by 28 September and have a plan in place to do so by 29 August.

Google faces additional penalties if its plans fall short of what the EU has demanded. It could be fined up to 5% of average daily global revenue for each day the regulator deems Google has failed to comply with its order by the deadline.

Google has so far failed in its attempts to resolve the EU’s concerns about the way it tips the scales in favour of its own shopping service. The company has made at least three settlement offers since the EU opened the case in 2010 but the regulator has ruled them insufficient.

 

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