Ebiquity plc (LON:EBQ), the marketing and media analytics consultancy, has launched its Total View Attribution service.
The service will enable businesses to improve the return on investment of their multi-channel marketing activity and guide investment strategy development.
In other words, it will measure how big a bang it gets for its buck (or how big a punch it gets for its pound).
The service uses Ebiquity’s proprietary technology and expertise to accurately measure and analyse the returns generated through advertisers' marketing and media investments across all channels both on and offline.
Ebiquity said the service will enable brands to improve and refine their marketing strategies by providing a clearer understanding of which channels and campaigns are most effective.
The service will initially be rolled out across 14 countries.
"The Total View Attribution service provides a multi-channel solution for advertisers, putting digital media effectiveness in context with offline media. The service will enable clients to improve the ROI of their total media investments in an independent, efficient and transparent manner. We are looking forward to working with clients across geographies and industries to improve their profitability," said Mike Campbell, the head of international effectiveness at Ebiquity.
“Ebiquity's team of independent data analysts draws on experience across thousands of marketing effectiveness projects, providing the accurate interpretation of the attribution results, and its implementation in commercial decision-making," he added.