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Be Heard CFO Robin Price to take on newly-created COO role

The new role will lighten the load on executive chairman Peter Scott
Digital marketing
Price has been Be Heard's CFO since its inception

Be Heard Group PLC (LON:BHRD) has created the role of chief operating officer, which will be held by chief financial officer (CFO) Robin Price.

The digital marketing services group said Price would perform the role in addition to his existing responsibilities as CFO.

Being a chief operating officer (COO) will not be a new experience for Price, as he held the role for the UK & Ireland businesses of McCann Erickson, which is part of the Interpublic Group.

"Be Heard is expanding fast, and needs the right central team to support continued growth and maximise opportunities for the group,” said Peter Scott, executive chairman of Be Heard.

“Robin is highly experienced in running marketing businesses and will now bring his characteristic rigor and commercial sense to the role of COO. This will allow me to increase my focus on finding brilliant new partners knowing that the continued operational development of a powerfully cohesive group is in safe hands," said Scott.

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