Proactive Investors - Run By Investors For Investors

PCG taps into China's football frenzy

The media and entertainment company is to open a "major" football academy in the country
kids playing football
China wants to raise its international sporting profile

PCG Entertainment Plc (LON:PCGE) is looking to take advantage of the rising interest in football in China after setting its sights on building a “major” football academy in the country.

The media and entertainment company is to partner up with Shenzhen Tianrong Sports Culture Management Co on the venture, with the two having signed a Memorandum of Understanding (MoU).

“This partnership…represents another significant step in China's commitment to developing world-class players by collaborating with internationally renowned partners,” said PGC chief executive Nick Bryant.

Chelsea FC and Spanish outfit RCD Espanyol have already attached their names to academies in China, and PCG intends to bring a “western football club” on board as well.

Football in the country has taken off in the past few years, with the country’s professional league attracting some of the world’s top talent with eye-watering transfer fees and wages.

On top of that, the Chinese government has introduced plans to develop the sport at a more grass roots level and is aiming to open 50,000 soccer schools by 2025.

View full PCGE profile View Profile

PCG Entertainment Plc Timeline

Related Articles

Gamers playing
February 22 2017
PCG’s shares rocketed nearly 150% higher over a five-day period as a stock overhang created by its decision to draw a line under the CPDC purchase was finally cleared.
golfer silhouette
January 12 2017
ZoomAway's technology allows travellers to bundle together accommodation with activities such as golf or skiing, and book it directly through the hotel's website
Legoland characters
March 21 2017
"We have continued to make excellent progress in our quest to extend Accesso's market leadership in all our operating areas," said CEO Steve Brown

© Proactive Investors 2017

Proactive Investor UK Limited, trading as “Proactiveinvestors United Kingdom”, is Authorised and regulated by the Financial Conduct Authority.
Registered in England with Company Registration number 05639690. Group VAT registration number 872070825 FCA Registration number 559082. You can contact us here.

Market Indices, Commodities and Regulatory News Headlines copyright © Morningstar. Data delayed 15 minutes unless otherwise indicated. Terms of use