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PCG taps into China's football frenzy

The media and entertainment company is to open a "major" football academy in the country
kids playing football
China wants to raise its international sporting profile

PCG Entertainment Plc (LON:PCGE) is looking to take advantage of the rising interest in football in China after setting its sights on building a “major” football academy in the country.

The media and entertainment company is to partner up with Shenzhen Tianrong Sports Culture Management Co on the venture, with the two having signed a Memorandum of Understanding (MoU).

“This partnership…represents another significant step in China's commitment to developing world-class players by collaborating with internationally renowned partners,” said PGC chief executive Nick Bryant.

Chelsea FC and Spanish outfit RCD Espanyol have already attached their names to academies in China, and PCG intends to bring a “western football club” on board as well.

Football in the country has taken off in the past few years, with the country’s professional league attracting some of the world’s top talent with eye-watering transfer fees and wages.

On top of that, the Chinese government has introduced plans to develop the sport at a more grass roots level and is aiming to open 50,000 soccer schools by 2025.

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