www.britvic.com
Britvic is a United Kingdom-based manufacturer and distributor of soft drinks. The Company’s portfolio of brands includes names, such as 7UP, Ame, Britvic 55, J20, drench, Gatorade, Idris, Pennine Spring, Pepsi, Purdey’s, Red Devil, Shandy Bass, Tango and Lime Grove.
Britvic moves on French soft drinks company Fruité in €237 million deal
FTSE 250 drinks group Britvic (LSE:BVIC) is acquiring French fruit juice and syrups company Fruité for €237 million in cash, which will be partially funded through a placing of 21.7 million shares through an accelerated book build commenced this morning.
Fruité, which sells fruit juice a number of brands, including Teisseire and Moulin de Valdonne, Fruité and Pressade, is expected to be earnings enhancing in the first full year of ownership.
"With a portfolio of iconic, market-leading still brands and as France's leading independent soft drinks company, Fruité is an excellent strategic fit for Britvic. The contemplated acquisition would extend our soft drinks focus into continental Europe, would drive our already strong portfolio into new markets and would enhance our GB offering. Our successful integration of Britvic Ireland gives us the confidence that we will deliver significant cost synergies and revenue upside, and therefore deliver material incremental value for our shareholders,” Paul Moody, Chief Executive of Britvic, said.
Britvic went on to outline a number of positives it expects from the acquisition, including a stronger presence in the pure juice market, an ability to leverage both companies commercial and operating strengths and an ability to expand its presence in Western Europe, and most notably, France.
Britvic expects the transaction to generate cost synergies in the region of €10 million by 2013.

















