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Rightster to aid Paramount with Youtube marketing

Paramount Pictures owns or operates 29 channels on Youtube
Rightster to aid Paramount with Youtube marketing
Rightster will supply analysis on the channels' performances

Youtube marketer Rightster (LON:RSTR) has signed a deal to provide local language translation and meta-data optimisation for Paramount Picture’s 29 channels.

Rightster will also supply analysis on the channels' performances, manage rights and also provide meta-data optimisation for all Paramount Pictures' video uploads.

Ashley MacKenzie, Rightster’s chief executive, said: "It's a testament to Rightster's global expertise that Paramount Pictures has selected us to manage its international YouTube channels.

“Here at Rightster, we are aware of the unique challenges faced by film studios when it comes to global rights and audience management and will apply this knowledge in all our work with Paramount Pictures. “

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