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Audioboom agrees deal to bolster its India launch

Audioboom said it is partnering with Eros International, a film entertainment firm and owner of ErosNow, an over the top content provider, in India.
Audioboom agrees deal to bolster its India launch
Heads of terms were agreed on Thursday

Digital social media platform Audioboom (LON:BOOM) has teamed up with an India-based digital content specialist to help its upcoming launch in the country.

Audioboom said it is partnering with Eros International, a film entertainment firm and owner of ErosNow, an over the top content provider, in India.

The heads of terms agreed on Thursday mean ErosNow's 30mln registered users with access to exclusive Audioboom local and global podcasts, the company said.

Audioboom will be responsible for all audio content, ad sales and ad campaigns within the audio section of the ErosNow mobile and web applications, with the two devising an advertising revenue share arrangement.

Rob Proctor, chief executive of Audioboom, said: “We're delighted to bring Audioboom's extensive audio content to Eros' massive audience, and to be creating high-quality audio with some of Eros' biggest Bollywood stars.

“The opportunity to create highly-sought after on-demand audio, along with the potential revenue opportunities that this brings, gives us significant first mover advantage in this very important and lucrative market."

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